FREQUENTLY ASKED QUESTIONS
How can my nonprofit stand out in a crowded digital space?
Want to make your nonprofit’s message pop online? Creativity is essential for increasing visibility and impact. Success comes down to these three things (and all top brands do them):
- Focus on developing eye-catching visuals and memorable stories.
- Experiment with different formats like videos, infographics, and interactive posts to see what resonates best with your audience.
- Most importantly, be authentic and develop your unique voice to connect more deeply with your audience.
Making your marketing efforts eye-catching, memorable, and genuine ensures your nonprofit stands out in the digital landscape, capturing attention and driving engagement.
If you want to talk about this, we’re here.
Counterintuity turned 18!
Wow. 18 years. 577 clients. 11.16B impressions. Incredible. Reflecting on this journey, we’re deeply moved by the inspiring people and organizations we’ve had the pleasure of working with. You’re changing the world, and we’re happy to be a part of it. Thanks for 18 great years. More to come!
Thinking about Google Grants?
Google Grants is a program that provides eligible nonprofits with up to $10,000 per month in free Google Ads advertising to promote their missions and initiatives on Google search result pages. While cost-effective, the challenge of crafting, managing, and updating campaigns is daunting.
CASE STUDY
Pasadena Symphony + Google Grants
For a small organization like the Pasadena Symphony, with its limited staffing, implementing Google Grants could have become an overwhelming task. But in short order, we were able to deploy the nonprofit PPC campaign that converted clicks into ticket sales. Promoting over 40 concerts, we achieved 46,356 clicks, 1.65M impressions, and an impressive 2.81% click-through rate. Perhaps more telling is the cost efficiency of these results — the Symphony’s investment remained at zero, against the backdrop of what would have been over $69,000 in ad spend.