Edgerank is the algorithm Facebook uses to determine the importance or popularity of your Page’s posts in the newsfeed. Facebook is an ever-changing landscape of social innovation and features and yet, some things never change. Here are some tips sourced from our own experience, recent findings and even Facebook itself on how to improve the popularity of your posts.
1. Use visuals
Found an article perfect for your Facebook Page? Rather than sharing it as a link, try posting a photo with a brief description and including the URL in the caption.
2. Keep it quick
Posts between 100 and 250 characters get 60% more likes, comments and shares than posts with over 250 characters.
3. Keep it simple
Asking simple opinion-driven questions or “fill in the blanks” brings in 90% more engagement than the average post.
Stay tuned for next month’s follow up in this two-part series. Want to learn more about Social Media? Email us!