In a world where trending Twitter topics change about 100 times per day and keeping up with Kylie Jenner’s hairstyle is a full time job, there’s a certain comfort in keeping your clients close. We’ve worked with USC, San Mateo County Visitors Bureau, and Ideal Pet since 2009 – not bad for a company that started in 2007. Aside from the emotional benefit we get from sticking with our customers, there are a few very logical reasons to retain clients as opposed to raking in new ones:
- It’s cheaper. Attracting a new client is about 5 times more expensive than keeping one.
- It’s worth it. You truly get more bang for your buck when your clients are happy – increasing customer retention by as little as 5% can increase your profits by 25% to 95%. [Bain & Co.]
- It’s smart. A happy client is far more likely to recommend you to a friend – which means new business minus the opportunity cost. Focus your energy on pleasing your current client, and you never know who might enlist your services!
When it comes to customers, we prefer to play for keeps. Want to do the same, but not sure how? Contact us today, and we’ll help you change your game!
Image by 드림포유 is licensed under CC BY-ND 2.0.