We could all learn a few things (about marketing/branding/life) from Beyoncé.
For instance: how to grab the attention of an entire nation, become the top trending topic on Twitter, and essentially claim ownership of yet another emoji.
Maybe your product doesn’t have the flowing mane of a majestic unicorn or the body of a warrior princess – you can still adopt the main idea behind Queen Bey’s proven tactics to awe your audience.
What is that, you ask?
It’s simple: Take risks.
Beyoncé’s latest couple projects have set more than just the Beyhive abuzz due to a radical marketing approach – i.e., forgoing the usual press tour/single releases/interviews for a surprise! album release. You don’t have to revolutionize the music industry to take this same approach with your own business – all you have to do is think outside the box. If you have an awesome unorthodox idea, go for it. People are drawn to the innovative, the exciting, the never-been-done-before. If the answer to WWBD is “Do it,” then go ahead – do it!
And if you’re still struggling to make Lemonade, just contact us – we’re quite well-versed in the counterintuitive, ourselves.