You’ve heard people say it. You might even know what the letters stand for (Search Engine Optimization). It’s a tricky concept to grasp – but it’s an integral part of any digital marketing strategy.
SEO is all about striving for higher search rankings. Successful SEO means you’re doing a good job of driving traffic from search engines to your website. How might you accomplish this?
- Quality content. As important as it is to appeal to search engines, don’t lose your customer along the way! When creating copy for your site, strike a healthy balance between rankings and readers.
- Keyword research. Find out which words your target audience is searching for and be sure to intersperse them throughout your entire website – not just your home page.
- Regular updates. Don’t let your site fade into the background. Keep it current – the more frequent your updates, the more traffic you’ll get!
Still confused? Shoot us an email. We can make your life SEO much easier.