That’s What C! Said
The Counterintuity marketing podcast
Hosted by Counterintuity creative strategist Lee Wochner, “That’s What C! Said” features interviews with leaders and doers who have helped to make their communities, or aspects of the world, a better place through their actions — and especially through marketing, communications, and embracing change.
Available on Apple Podcasts and Spotify
No shame, no silence, no stopping
In this episode, Lee speaks with Celeste Mergens, founder of Days for Girls, which since 2008 has helped millions of women and girls have access to something we don’t usually…
Second chances
In this episode, John David Graham, founder of Good Samaritan Home, shares his extraordinary story of overcoming homelessness and building a nonprofit that rebuilds lives. From starting a shelter in…
Heart at work
In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care,…
Online fundraising made simple
In this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is…
Handcrafted: Small steps / big change
“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca…
Social media secrets for nonprofits
In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you’re looking to boost donations, engage volunteers,…
A true story: turning challenges into change
Maria “Alex” Alexander is an inspiration. As Executive Director of the Center for Living and Learning, Alex draws on personal experience to empower individuals who face barriers to employment and…
Fundraising that’s saving lives
In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support…