That’s What C! Said
The Counterintuity marketing podcast
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify
Fundraising that’s saving lives
In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support…
Stronger together: the power of community
Host Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration…
Preventing abuse in youth athletics with Bobby Click
In this powerful episode, Lee joins Bobby, the dynamic executive director of Safe Sport Matters, to tackle one of the most critical issues facing youth sports today: abuse prevention. Drawing…
18 years of nonprofit marketing insights: your questions answered
It’s Counterintuity’s 18th anniversary! To celebrate, we’re taking a look back and tackling frequently asked nonprofit marketing questions in a special episode of That’s What C! Said.
Radical ideas, Real results
In this enlightening episode, Lee sits down with Wendy White, CEO of Face It Together, to discuss a pioneering approach to fighting addiction that’s reshaping how restorative support and care…
Modern PR
Communications experts Beverly Durham and Lee Wochner discuss how public relations in the modern age helps organizations connect directly with a variety of audiences (not just the media), including internal…
Know when to hold ‘em
Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it’s beneficial for nonprofits to hold onto…
Orchestrating success: Lessons from a triumphant comeback
In this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess…