How to Market Your Nonprofit
The award-winning Counterintuity marketing podcast
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify
Big heart, bold strategy: lessons from the Boys & Girls Club
Did you catch the Emmy Awards? For any nonprofit, that kind of national visibility is a gift. The big winner was the Boys and Girls Club, which got more than…
Jill Buck: How she scaled a kitchen-table nonprofit into national impact
Environmental justice isn’t just a concept — it’s a call to action that protects kids from toxic environments. CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental…
Crafting a nonprofit content strategy that works
Who? What? Where? When? Why? How? These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts…
Power your fundraising: John Gile on raising money and staying upbeat
“We get through things.” Resilience and optimism are hallmarks of American success. In this powerful episode, public affairs luminary and fundraising titan John Gile reminds us of that — and…
Success isn’t luck, it’s a plan (a 10-point plan)
On this essential episode of “How to Market Your Nonprofit,” we tackle the urgent question: What can your organization do, right now, not just to survive, but truly thrive in…
From crisis to comeback: a case study in turnarounds
The show must go on. That’s not just a saying in showbiz. More and more, it’s become a mantra for nonprofits, as they pivot to find their next act. Deborah…
Will your nonprofit survive – or thrive?
Will your nonprofit survive – or thrive? Socioeconomically, culturally, politically, geopolitically — things are changing so quickly that we all need to reassess — to determine what’s important, how best…
Fundraising: What you should do NOW
Why worry? For many nonprofits, fundraising has become fund-losing, as grants that had been awarded have suddenly evaporated. Adding to the crazy: tariffs, social upset, consumer sentiment, machine intelligence… fanny…