How to Market Your Nonprofit
The award-winning Counterintuity marketing podcast
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify
Jill Buck: How she scaled a kitchen-table nonprofit into national impact
Environmental justice isn’t just a concept — it’s a call to action that protects kids from toxic environments. CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental…
Big heart, bold strategy: lessons from the Boys & Girls Club
Did you catch the Emmy Awards? For any nonprofit, that kind of national visibility is a gift. The big winner was the Boys and Girls Club, which got more than…
Success isn’t luck, it’s a plan (a 10-point plan)
On this essential episode of “How to Market Your Nonprofit,” we tackle the urgent question: What can your organization do, right now, not just to survive, but truly thrive in…
Second chances
In this episode, John David Graham, founder of Good Samaritan Home, shares his extraordinary story of overcoming homelessness and building a nonprofit that rebuilds lives. From starting a shelter in…
Heart at work
In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care,…
Online fundraising made simple
In this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is…
Handcrafted: Small steps / big change
“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca…
Social media secrets for nonprofits
In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you’re looking to boost donations, engage volunteers,…