How to Market Your Nonprofit
The award-winning Counterintuity marketing podcast

In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify

Heart at work
In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care,…
Online fundraising made simple
In this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is…
Handcrafted: Small steps / big change
“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca…
Social media secrets for nonprofits
In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you’re looking to boost donations, engage volunteers,…
A true story: turning challenges into change
Maria “Alex” Alexander is an inspiration. As Executive Director of the Center for Living and Learning, Alex draws on personal experience to empower individuals who face barriers to employment and…
Fundraising that’s saving lives
In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support…
Stronger together: the power of community
Host Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration…
Preventing abuse in youth athletics with Bobby Click
In this powerful episode, Lee joins Bobby, the dynamic executive director of Safe Sport Matters, to tackle one of the most critical issues facing youth sports today: abuse prevention. Drawing…