That’s What C! Said
The Counterintuity marketing podcast
Hosted by Counterintuity creative strategist Lee Wochner, “That’s What C! Said” features interviews with leaders and doers who have helped to make their communities, or aspects of the world, a better place through their actions — and especially through marketing, communications, and embracing change.
Available on Apple Podcasts and Spotify
Fearless leadership: Overcome doubt to inspire change with David McGraw
The expert advice you just got will shake things up. But the idea of acting on it is daunting. In this special episode with David McGraw, the dynamic CEO of…
The brand awakening: Strategies for standout nonprofits with Peter Wilken
With insights from branding luminaries Lee Wochner and Peter Wilken, the author of “Dim Sum Strategy,” this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit…
Leadership lessons — a nonprofit on the front lines of child trafficking
Lee Wochner talks with Michael Brosowski, the visionary behind Blue Dragon Children’s Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making…
Reel leadership: Directing change with Liz Bloomfield
Feeling the weight of your mission? Let Liz Bloomfield lift your spirits. In our latest podcast, this former British Army officer and nonprofit virtuoso shares her blueprint for thriving in…
Defending Public Justice with Lori James-Townes
In addition to being the Executive Director of the National Association for Public Defense for almost three years, for 25 years, Lori James-Townes has been a leader in public advocacy…
Marketing math made easy with Lee Wochner
Just like ‘Please Excuse My Dear Aunt Sally’ helped us tackle tricky math problems, in this episode, Lee discusses the marketing world’s own ‘Dear Aunt Sally’ – RELER – a…
Planning for 24 pt. 3 with Lee Wochner
In this episode of C! Says, Lee Wochner highlights the need to scrutinize expenses and review revenue sources critically. Regularly checking your budget will be vital to the execution of…
Planning for 24 pt. 2 with Lee Wochner
In part two of Counterintuity CEO Lee Wochner’s “Planning for 2024” series, discover the ways you can create a thorough and successful marketing plan.