That’s What C! Said
The Counterintuity marketing podcast

In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify

Planning for 24 pt. 2 with Lee Wochner
In part two of Counterintuity CEO Lee Wochner’s “Planning for 2024” series, discover the ways you can create a thorough and successful marketing plan.
Planning for 24 pt. 1 with Lee Wochner
In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.
How to change peoples minds with Bruce Dundore
While spinning lots of fun stories with Lee, Bruce helps us understand why your marketing always needs to start with your story — and how to develop that story, and…
Marketing for social impact with Madmen co-producer Josh Weltman
In 2020, Josh Weltman stood up his own campaign for Elizabeth Warren and now he’s ready to do it again in 2024, this time for Joe Biden. We’ll talk with…
Navigating digital networking with Jon Tsourakis
Today our guest is Jon Tsourakis, president and co-owner of Oyova, an application development and marketing agency in Jacksonville Beach, Florida. Jon’s here to help us learn more about how…
Promoting inclusivity and diversity in the arts with Regina Bain
This week our guest is Regina Bain, Executive Director of the Louis Armstrong House Museum and the newly opened Louis Armstrong Center. Regina covers the legacy of the jazz legend…
Growing together: strategies for building your nonprofit and community hand in hand with Jamie Keyser Thomas
In 2020, Jamie Keyser Thomas left her position as a community manager and liaison for the Walt Disney Company in order to assume the leadership of her local Chamber of…
Challenging injustice: The legacy of Japanese American Incarceration with Susan Kamei
Our host Lee Wochner is joined by scholar and author Susan H. Kamei to discuss her book When Can We Go Back to America?: Voices of Japanese American Incarceration during…