This month, Amy (our brilliant president) and Brian (our digital marketing manager) traveled to San Jose for SMX West, the leading search marketing conference for industry professionals. Here, we chat with Brian about his experience!
What was your favorite moment from the event?
- I have two! I really liked the Technical Advanced SEO Workshop where top SEOs in the industry gave highly informative talks regarding “Future Proofing” your website with Topical Relevance, leveraging infrastructure, “cross linking” with local variations and how all three need to work together. My other favorite part was meeting and networking with other SEO professionals from all across the country and trading knowledge and experiences – this was an invaluable experience for me.
Out of everything you learned, what do you consider the most valuable?
- Advanced SEO workshop tips like HTTPS Migration from HTTP and Online Reputation Management. If you’re dealing with large brands, using www.namecheck.com to see any bad content regarding your brand. There’s so much more incredible information I learned, including using “Search Science” in keyword research.
What did you do?
- Amy and I went to various informative workshops on Search Engine Marketing on the Organic and Paid Search sides on very high technical levels. We networked and met other colleagues and participated in social activities like the Google Dance at Google’s San Jose campus.
Did you meet anyone special?
- I met one of best speakers on SEO in the whole conference, Will Reynolds, who spoke about Branding and SEO from Seer Interactive, and Annie Cushing from Annielytics.com. I also met a 19-year-old SEO Specialist from outside Raleigh-Durham, North Carolina. He was interesting because he’s new to SEO and from a small town where his father was the former mayor – he actually met all his clients through that connection. I would call that a serious hyper local SEO opportunity!
Where and how big was the event?
- The event took place at the San Jose Downtown Marriott Hotel. There must have been 800 people or more in attendance.
Thanks Brian!
If most of what our resident SEO expert said here sounds like Google Greek to you, fear not – he and Amy went to SMX so you don’t have to. Think of Counterintuity as your translator, and contact us today for all your search optimization needs!