While driving home from work the other night, as usual, I was listening to All Things Considered on KCRW. On a station break, I heard one of Sarah Spitz’ regular underwriting messages. You know, you’ve heard them a million times. But this one was different: “…Watch Glee tonight at 9pm right after So You Think […]
Don’t break your brand Read More »
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged
DE-Branding A New Madison Ave. Trend? Read More »
