FREQUENTLY ASKED QUESTIONS —
How can I build stronger relationships with donors?
Looking to deepen your connections with supporters? Focus on regular, authentic, and personalized communication. Emotionally connecting with donors and showing the tangible impact of their contributions is key.
People act on emotion, so give them compelling stories about how their actions make a difference.
Consistent communication keeps donors engaged and informed about your nonprofit’s work and achievements. By demonstrating the real-world effects of their support, you can build a loyal and more engaged donor base.You can maximize your marketing efforts — even with limited resources — by staying strategic, measuring results, and continuously refining your approach.
If you want to talk about this, we’re here.
![Sharing behind-the-scenes content, like these happy volunteers, can create a sense of realness and connection.](https://counterintuity.com/wp-content/uploads/2024/07/shutterstock_2359002241-1000x600-1.jpg)
The evolution of authenticity on social media
In recent years, social media has shifted from perfectly curated content to more genuine, unfiltered posts, reflecting a trend toward authenticity. Merriam-Webster even named “authentic” as a recent word of the year. However, authenticity means different things to different generations. Research shows that while many consumers value authenticity in influencers, Gen Z prioritizes factors like posting frequency and follower count instead.
For nonprofits, understanding this shift is crucial.
Authenticity on social media is no longer just about raw, unscripted content. Even planned and scripted posts can be seen as authentic if they genuinely align with your organization’s mission and values.
For example, featuring behind-the-scenes glimpses of your team’s work, sharing stories from the communities you serve, and allowing your volunteers or beneficiaries to take over your social media channels can create a sense of realness and connection.
When planning your social media strategy, clearly define what authenticity means for your nonprofit. Identify influencers or partners who genuinely reflect your mission and values.
While it’s important to engage with trends, the core of your strategy should always be to connect genuinely with your followers.
By doing so, you can build deeper connections with your audience and greater trust and support for your organization.