As any builder will tell you, using the right tools allows you to work with precision and maximize your efforts. Failing to do so will make your life harder and will cost you time and money.
Same is true for your marketing.
The right marketing tools expand your reach and provide insights that’ll help you communicate more effectively with your customers or constituents.
Here are a few essential tools to think about:
One essential tool for your organization is a CRM system. CRM is short for customer relationship management. It’s a digital tool that helps you manage and communicate with your contacts. One CRM system that our company can’t live without is SharpSpring. It’s been a game-changer for us, helping us keep track of our contacts and boosting our productivity. Want to know more about SharpSpring? We can help.
Another essential tool is Google Analytics. Google Analytics is a platform that once added to your website, collects useful data and visitor insights. If you’re not using Google Analytics on your website, then you are definitely missing out. And if you are using Google Analytics on your site but haven’t upgraded to GA4, time is running out (more on this in an upcoming issue of Counterintelligence). If you need help installing or using Google Analytics, let us know.
Everyone’s on social media these days but are you using it to boost your organization’s brand? You should be! Using Instagram, Facebook, Twitter, Linkedin, and TikTok can help your organization by attracting customers, getting easy access to customer feedback, and building customer loyalty. Not sure which social media platform is right for you? We can help.
Believe it or not, having a blog on your website is still an essential marketing tool. Consistently adding blog posts to your website will help you to rank higher with search engines. It also showcases you as an authority on what you do. Read more about it here.
These are just a few of the tools that should be in your arsenal. Want to learn more about these tools or talk about maximizing your marketing tool kit? We’d love to talk.