Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year).
Questions we’ve been asking:
- What makes Counterintuity different?
- What makes Counterintuity fun?
- What does Counterintuity do?
- What makes Counterintuity successful for clients?
- If you could tell someone one thing about Counterintuity, what would it be?
The idea that being fun and different should be a given is what leads us to things like, say, the image on our holiday invite this year:
We’ve heard from a lot of people about how much they love this image. We’ve also heard from some of them that “of course” that idea came from Amy or myself, i.e., the owners.
Well, no. The idea to do an “awkward family photo” invite came from Jaclyn, our operations supervisor, who ensures that everything here operates like a well-oiled machine. And who started here four-and-a-half years ago as an assistant.
Her position here isn’t as what some marketing companies would call “a creative.” (Sure, she’s always been clever; that’s part of why she got hired.) We don’t believe in separating people into “creative” or (heaven forfend) “non-creative.” We put everybody together and ask for us all to be creative, whether you’re a writer or a designer or a primary phone-answerer. We’ve found out that that’s part of what makes us different.