game-changing marketing strategy insights

Elevate your organization with these game-changing marketing strategy insights

If you’re running a nonprofit or public agency, you’re already planning for next year. You have your goals, budget, and possibly even a plan of action. But what about your marketing?

Specifically, what about the unique marketing challenges that 2024 will bring?

In a three-part series on our podcast, That’s What C! Said, Lee Wochner, Counterintuity’s CEO and creative strategist provides a roadmap to a successful marketing plan for 2024.Here’s the CliffsNotes version:

Start with your vision. Who are you, what do you do, what is your mission? Understanding this will develop your voice and branding, the North Star of your marketing.
Create a marketing plan. With your North Star in mind, it’s time to plot each step you need to take. Which social media platforms? Mobile or desktop? Should you include emails? This is the nitty- gritty of marketing and our favorite.
Last, you need to see what’s feasible. Dream big and dream in reality (yes, you can do both). Know your organization’s capacity. Do you have the people power? How much money can you set aside? Understanding what you have can determine what you’re able to achieve.

Ready to start 2024 sprinting? Great! Don’t know where to start? That’s okay, we can help.