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Ideal Pet’s Online Store Is A Game-changer

Ideal-Pet-Homepage

Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds a special place on our client list – and no, not just because its key demographic is fluffier and cuter than most.

Since 2009, Counterintuity has guided Ideal Pet’s marketing to double-digit sales growth year-over-year. Ideal Pet was a strictly wholesale business up till 2017, but when the time came to transition into retail as well, we knew one big thing had to change: the website.

Since we’re already well acquainted with all aspects of Ideal’s marketing initiatives – social media, email marketing, digital advertising and general website updates – reinventing the site was the logical next step.

Our core areas of focus going into this project:

  • Copywriting
  • E-commerce
  • Marketing & Sales Strategy
  • Web Design & Maintenance

We set off evaluating and refreshing the existing website copy before tackling the task of building out their online store of more than 200 products. To ensure their e-commerce site was positioned for success, we held off on the launch until we increased total sessions by 65% and unique users by 70% (with more than 50,000 page views per month).

Ideal Pet Product’s Ideal Website

We’re so glad to present our friends at Ideal Pet with a website that’s equipped for this new chapter of their business journey.

Need a website that’s up for your latest undertaking? Contact us now!

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