Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
The power of small refinements
How nonprofits like yours can improve marketing and management without a major overhaul By Lee Wochner When we think about progress — especially in the nonprofit sector — we often…
5 ways AI can help your nonprofit do more with less
Your grant didn’t come through. Your part-time comms person just left. And your board just asked, “Why aren’t we doing more on social media?” Sound familiar? The demands on nonprofits…
How to fundraise in chaotic times
Practical steps for taking control of your nonprofit fundraising I recently met the executive director of a nonprofit that has lost 20% of its funding due to a grant that…
6 ways to stay ahead in this economy
No, we’re not in a recession. At least not yet. Consumer spending has stayed about where it was last year, so has Gross Domestic Product, and the Federal Reserve continues…
What AI can do for you (and what it sucks at)
By: Lee Wochner I got my first job, at age 14, because I was already good at using two tools: the telephone, and the IBM Selectric II — a typewriter…
Our go-to accessibility tool helped save a website owner in federal court
The website’s owner, Dr. David Hidalgo, was sued under the ADA — accused of having a site that wasn’t accessible to people with disabilities. A ruling against him could’ve cost…
Are you driving action or driving people away?
Here’s how your nonprofit website can drive engagement and action. Imagine this: A potential donor hears about your nonprofit through a friend. They Google your name and land on your…
The high stakes of neglecting your nonprofit website
Your website is the face of your nonprofit. It’s where donors learn about you, evaluate your credibility, and take action. Yet, many organizations unknowingly jeopardize their success by overlooking essential…
Should you be on Bluesky?
Some social media sites come and go quickly (hello, Friendster, Vine, and Myspace) while others thrive. Adding a new one, or leaving one, requires effort: You’ll need to build a…
The bucks stop here: Fixing donation pages that frustrate donors
“Maybe later.” It’s a dreaded phrase no nonprofit wants on a donor’s mind — Here’s what we mean: A visitor lands on your website, spends a few minutes exploring, and…
Seven things wrong with your nonprofit website (and how to fix them)
It only takes a few seconds for someone to form an opinion about you based on your website. Those precious moments could be the difference between gaining a lifelong supporter…
7 reasons why your nonprofit needs a strategic marketing partner
You have a lot on your plate — managing operations, engaging donors, coordinating programs, overseeing staff… It can quickly become overwhelming. “Fits and starts” isn’t a winning strategy Without solid…
A Series of Unfortunate Clicks
We’ve all been there. After putting in countless hours on your digital efforts, the results fall short of what you expected. For nonprofits, this can be especially frustrating because every…
The key to smarter marketing? Never stop evolving
We just integrated a new marketing system into our workflow. Why another one? Because things change, and because we think it will serve clients better. Our clients rely on our…
5 proven tactics to grow your nonprofit’s influence on social media
Your mission is important, and you want to let people know about it. Whether you’re placing foster children in good homes or helping people afford their first house, your worthy…
The 7 Habits of Highly Effective Social Media Managers
Hello? Is anybody out there? Sometimes, social media can feel like shouting into the void. If your efforts haven’t been getting the response you hoped for, it might be time…
This is how you build stronger connections with donors
FREQUENTLY ASKED QUESTIONS — How can I build stronger relationships with donors? Looking to deepen your connections with supporters? Focus on regular, authentic, and personalized communication. Emotionally connecting with donors…
3 ways to maximize your marketing on a tight budget
FREQUENTLY ASKED QUESTIONS — How can I execute digital marketing on a tight budget? Wondering how to make your marketing dollars stretch further? By developing a clear strategic roadmap aligned…
A new website is just the beginning! Here’s how to maximize your digital marketing.
We all know the pivotal role your website plays in your digital marketing strategy. It’s home base from which you can seamlessly integrate other marketing efforts to enhance visibility, engage…
🏃🏻Struggling to keep up with the latest digital trends?
Feeling overwhelmed by the fast-paced digital landscape? Continuous monitoring and adaptation in your marketing strategy are crucial.
📣 Here’s how to stand out in a crowded digital space
Want to make your nonprofit’s message pop online? Creativity is essential for increasing visibility and impact. Success comes down to these three things (and all top brands do them).
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