If your business’s Facebook page recently experienced a dip in likes, don’t let it get you down. It’s not something you said! On March 5th, Facebook began removing likes from inactive accounts and that means your numbers may be lower – for now. Facebook’s goal is to make likes more meaningful by verifying that data on Facebook is up-to-date. Now, you’ll know that the people who have liked your company actually like your company. And that, my friends, is a good thing. Here’s why:
- More insight into your audience. You use your Facebook page to gauge the interests of your potential customers and how they react to your products, posts and plans. Now, you’ll know that this audience is genuinely interested in what you bring to the table and won’t be wasting time gathering details from dead accounts.
- Targeted audience growth. This narrowed pool of likers will also make it easier for you to broaden your targeted audience based on the one you already have through tools like Facebook’s Lookalike Audience.
- More consistent information. Facebook already filters out comments made by deactivated accounts from business page posts, so removing said accounts’ likes from business pages will ensure accurate, congruous data.
The good news is, if a deactivated account is reactivated it will be re-added to a page’s likers. But if you’re still a little wounded by the sudden drop in likes, we’ll gladly come to your aid – with a shoulder to cry on and a whole lot of social media knowledge.