Today’s fast-paced, technologically advanced world can make even the savviest 25-year-old feel inadequate. So what if you’re about twice that age and feeling about half as savvy? Fear not! There’s no need to let your birthday get the best of you. A couple tips for succeeding as a seasoned marketer in a youth-driven market:
- Ask for help! Whether it’s requesting your teenaged daughter help you with your Instagram profile (she’ll roll her eyes, but will likely oblige) or observing how the new intern does it, you can learn a lot from the younger people around you who have come of age in this crazy-connected world.
- Get involved. That new app everyone has been talking about? Try it out! Most are free or cheap and very user-friendly. The more time you spend with technology, the less intimidating it will become.
- Don’t be discouraged. Remember that everyone is exploring a new technological frontier every day, and half the time they’re just as lost as you are.
If the struggle is all too much, we do like to think of ourselves as experts on the digital world: shoot us an email and let us give you a hand.