Public Relations

DE-Branding A New Madison Ave. Trend?

You’ve heard of branding, but DE-branding?  In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible.  But indeed, last week beleaguered financier AIG decided to go incognito.  Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged

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A Message Watered Down

Timing is everything.  Especially when it comes to public relations.  Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District.  The Mayor urged residents to take shorter showers and reduce lawn watering to

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