I am, by no means, the PR expert at Counterintuity (That’d be our publicist.) BUT I have learned a lot about PR and what it can do for a business. From an inside/outsider’s point of view, here’s what I’ve observed: PR cannot hurt your business*. Public Relations IS advertising, if you don’t get your name […]
Public Relations from an inside-outsider perspective (part 1) Read More »
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”
“Tweeting their way to the top” Features CI President Amy Kramer Read More »
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged
DE-Branding A New Madison Ave. Trend? Read More »
Timing is everything. Especially when it comes to public relations. Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District. The Mayor urged residents to take shorter showers and reduce lawn watering to
A Message Watered Down Read More »
