Regarding your business, what do you want to be known for?
This may seem like a simple question, but for small businesses in particular, this query can be deceptively difficult to answer.
Let’s say you sell shoes.
“I SELL SHOES!”
Well, lots of businesses sell shoes.
In fact, in the last 30 days, there were more than 33,000 Google searches for the word “shoes” in the Los Angeles area alone.
But of those 33,000 searches, how many of them were potential buyers for your shoes? It depends what you want to be known for. Some shoe sellers are giant like Shoes.com and try to cater to just about everyone, some are tiny like the store Cinderella of Boston who specializes in selling adult shoes to men and women with feet sized 5 or smaller.
So whether you’re a giant company selling shoes to the masses, or a tiny company only selling shoes to tiny people – you have to know who you are.
So let’s be more specific about what you want to be known for:
“I SELL REASONABLY PRICED SHOES FOR KIDS IN LOS ANGELES!”
Wow, that’s a lot more specific!
There were 1,900 Google searches for “kids shoes” in the Los Angeles area in the last 30 days, and while that’s a lot fewer than the total searches for just “shoes” – these 1,900 searches are much more likely to become a customer of yours because what they want (what they are searching for) is what you want to be known for.
In digital marketing terms, this is all part of a process known as Search Engine Optimization (SEO). We talk a lot about SEO here a Counterintuity but those conversations often get technical and complicated. Sorry about that – it’s a complicated thing. What you need to know is that at the end of the day, an SEO campaign will not only help you specify the way you describe your business but it will help your ideal customer find you on the web.
You may have heard horror stories about local marketing companies that outsource their SEO work to Bangalore or Islamabad where non-native English speakers dictate the language of your most important marketing tool: your website. We don’t do that. All of our SEO work is handled in-house by a team of trained digital marketing experts.
So… back to our initial question, what do you want to be known for?
FREE OFFER FOR THE FIRST 9 TO RESPOND:
Send us 2-3 words or phrases that you want your business to be known for, the ideal location of your customer (Only Burbank? The entire West Coast?) and we’ll send you some recommendations as to how you can help your ideal customer find you.
We’ll even do this for you for free. Because we want you to succeed!
Image by Jonathan Rolande is licensed under CC BY 2.0.