Ask any non-football lover why they watch the Super Bowl, and they’ll tell you: they’re in it for the ads. Or the food. Or both. And lucky for them, the two often intersect. So while you’re stuffing your face with fried chicken this February 7th, keep an eye out for these foodie fan favorites!
- Doritos. If you haven’t heard of Doritos’ “Crash the Super Bowl” campaign, then…well…we’re not sure what you’ve been doing, but it certainly hasn’t involved the Internet. This will be the final year Doritos invites fans to submit their own ads for a chance at airtime (and a considerable cash prize). Vote for your favorite finalist now through January 31st!
- Snickers. Continuing its “You’re not you when you’re hungry” campaign, Snickers will use its spot to take a shot at Marilyn Monroe’s iconic Mr. President serenade. Warning: it’ll be far less sexy than you remember.
- Skittles. This year, viewers can look forward to tasting the rainbow with Aerosmith frontman Steven Tyler. It will mark the first time Skittles has opted to feature a celebrity in its Rainbow campaign, making it a notable year. You won’t want to close your eyes for this one.
- Taco Bell. When it comes to amassing a huge, hungry audience, no televised event does it better than the Super Bowl – and Taco Bell is taking advantage of this fact by using its 30-second spot to introduce a new menu item. The fast food chain has already upped the hype surrounding its big reveal (and first game-day appearance since 2013) with an unorthodox press release you can read here.
- Coca-Cola. As of yet, there’s no official news about Coca-Cola’s plan for the Super Bowl. But, come on. It’s Coke. You can bet that there will be a plan, and it will be executed flawlessly, and it will be tweeted and retweeted and discussed at for months to come. While you’re waiting, check out the brand’s recently-announced “Taste The Feeling” campaign.