Caring for Customers in 2016

Caring for Customers in 2016

Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s how… Apps. We’re all aware that there’s an app for pretty much everything – there’s even an app for tracking your apps – and… Continue Reading Caring for Customers in 2016

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The Polished Approach: Why Uber Doesn’t Scare People

The Polished Approach: Why Uber Doesn’t Scare People

A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People

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In It To Win It: Facebook Gets Sporty

In It to Win It: Facebook Gets Sporty

It seems this social network is venturing into some new territory. Announced yesterday, Facebook Sports Stadium is a platform (within the preexisting Facebook framework) for following and engaging in – you guessed it – sports! At the moment it’s football-focused, but Facebook has plans to expand into the realms of soccer, basketball, and more. Why… Continue Reading In It to Win It: Facebook Gets Sporty

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Speed Matters: Cater to Your Customers Quickly

Speed Matters: Cater to Your Customers Quickly

Today’s marketing world moves pretty fast, and sometimes even the most seasoned expert has trouble keeping up with consumer demands. After all, according to Edison Research, “42 percent of customers complaining on social media expect a 60 minute response time.” But what if you could make the snappy stuff work for you? Here’s how: Socialize. We… Continue Reading Speed Matters: Cater to Your Customers Quickly

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