The Polished Approach: Why Uber Doesn’t Scare People

The Polished Approach: Why Uber Doesn’t Scare People

A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People

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In It To Win It: Facebook Gets Sporty

In It to Win It: Facebook Gets Sporty

It seems this social network is venturing into some new territory. Announced yesterday, Facebook Sports Stadium is a platform (within the preexisting Facebook framework) for following and engaging in – you guessed it – sports! At the moment it’s football-focused, but Facebook has plans to expand into the realms of soccer, basketball, and more. Why… Continue Reading In It to Win It: Facebook Gets Sporty

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Speed Matters: Cater to Your Customers Quickly

Speed Matters: Cater to Your Customers Quickly

Today’s marketing world moves pretty fast, and sometimes even the most seasoned expert has trouble keeping up with consumer demands. After all, according to Edison Research, “42 percent of customers complaining on social media expect a 60 minute response time.” But what if you could make the snappy stuff work for you? Here’s how: Socialize. We… Continue Reading Speed Matters: Cater to Your Customers Quickly

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2016: The Year of Better Email Marketing

2016: The Year of Better Email Marketing

Did you know that the right email marketing strategy can increase your return on investment by 4300 percent? Sounds like a crazy number, but that’s the average return for US brands and businesses. Here’s how to make this lucrative channel work for you! Slay that subject line. As in, kill it. Make it unforgettable and impossible to ignore.… Continue Reading 2016: The Year of Better Email Marketing

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Getting Festive with Instagram

Social media is a great way to share the holiday spirit. The Christmas tree at Rockefeller Center, your favorite aunt’s latkes, this year’s best #snowfail – it’s all at your fingertips. This year, Instagram has implemented a special stream simply entitled “The Holidays” which features the most popular holiday videos of the season. And once you’re done… Continue Reading Getting Festive with Instagram

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5 Holiday Ads Worth Watching

5 Holiday Ads Worth Watching

The holiday season is a wonderful time of year. People are a bit jollier, peppermint is omnipresent, and twinkle lights are everywhere. And for us marketing folks, it’s the perfect opportunity to appeal to our costumers with a bit of holiday spirit – often through advertisements. Here, for your viewing pleasure, are a few of our…