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The 37 Doors of Indecision

By | Strategy | No Comments

Sometimes, when it’s hard to know what to do and you’re confronted with many options, you try doing a little bit of everything. That’s like being in a hallway with 37 doors. The problem isn’t that you don’t have time to go through all 37 doors. The problem is that all of them send you back to the hallway – because you already know you’ve got lots of other options to pick from. And so…

You never get out of the hallway.

In my 25 years of working with clients, I’ve seen a lot of that. And I understand the allure. It’s hard not to ask yourself, “Wait! Let me just see what was behind that door.” And you check, and find it doesn’t lead anywhere useful, so then you’re back in the hallway, again wondering, “Well… maybe if I check just one more door…..”

And you wind up back in the hallway. And never make an actual decision.

What’s the opposite of endless options? Focus. And what is the number one thing that most very successful people say led them to real success? Focus.

Focused people still face just as many options as the rest of us. (Often more.) The difference is, they’re not opening each and every door to see where it might take them. They already know where they want to go, so it’s easy to rule out most of the doors because they lead someplace else. They’re good at listening for sounds coming through the door before they open it, and ruling it out if it doesn’t sound like where they’re heading. They may wind up trying a few doors to see if they lead to the right place – to their goal, that glorious place they can envision – but they’re not going to try all of them.

Sometimes, indecision is a symptom of bad decision-making. But more often, it’s a reflection of lack of focus. You don’t know where you want to go, so you try all 37 doors to see which room looks more alluring. The better way is to focus on what you’re trying to achieve, and to remove everything you can that’s in the way.

And then open the appropriate door.

East Hollywood Business Improvement District logo

In the News: East Hollywood BID Debuts New Logo

By | News | No Comments

Source: Hollywood Business Advocate Jan/Feb 2018

After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood Business Improvement District (BID) was recently approved by its Board of Governors. The logo was selected from a pool of potential logos that were inspired by the results of a survey conducted among property owners. This survey was distributed online, mailed, and conducted in person by volunteers who walked the district to ensure more accurate results. The results of the survey highlight a distinct identity for the district, one that is grounded in history but has developed into a funky and artsy area. This gave the BID’s marketing consultant guiding principles for the design and look of the new logo. This logo embodies the best qualities of East Hollywood that have made it a truly unique place with a rich history. The BID has not begun using the logo in all its communications and plans to place the logo on BID trash cans and street signs. This is one of several efforts the BID is launching to revitalize and improve East Hollywood.

Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

By | Clients, Design, Websites | No Comments

If you’ve been to Universal City, you’ve seen the Hilton Universal – and so have lots of other people. With the Los Angeles tourism industry booming and the popularity of Hilton Universal’s surroundings, the 24-story, 495-room hotel effectively operates at capacity throughout the year.

That’s why Hilton has decided an expansion is in order. An expansion including 15 stories, 365 rooms, a penthouse restaurant, luxury spa, a fitness center, and a business/community meeting space. They needed a great platform to share their great plans, and that’s where Counterintuity came in with a sleek new website.

OUR GOAL

Design a simple, sophisticated website to keep the public updated on the Hilton Universal Project’s progress.

OUR RESULTS

  •  A responsive WordPress website that’ll look gorgeous on mobile or desktop.
  • An eye-catching image gallery that demonstrates the aesthetic value of the project.
  • A Project page outlining the scope of the project.
  • A FAQ page addressing visitor’s questions, concerns and details.

We’re confident this site will help Hilton Universal make this exciting expansion project a reality – and we’d love to help you, too! Contact us today for your free consultation.

R.S. Miles Steel’s New Site is a Spotlight-Stealer

R.S. Miles Steel Website: Old Heritage Meets New Technology

By | Clients, Design, Websites | No Comments

R.S. Miles & Son Corp. has been a full-service steel supplier since 1954, utilizing the latest technology in precision cutting to provide customers with top-notch materials. So it only makes sense for their website to be cutting-edge too, right? That’s what we set out to achieve when tackling this recent redesign.

  • Our team wanted to create an “old heritage meets new technology” feel that honored R.S. Miles’ long history, which is why we chose a traditional serif typeface.
  • On the home page, sparks (literally) fly in dynamic slider images as the visitor reads about R.S. Miles’ specialties – expert cutting and precise Blanchard grinding, to name a couple.
  • A clear navigation bar ensures customers can click right to the information they require.
  • Snappy copy keeps comprehensive subject matter interesting. “We’re tough enough to cut steel, but we’re easy to work with.”
  • The “Capabilities” section (complete with photos) details past projects and demonstrates client range – R.S. Miles steel works just about anywhere, from military vehicles to amusement parks.
  • Contact forms are readily available throughout the website, so there’s nothing holding visitors back from reaching out.

Like what you see? Need a new site of your own? Our contact forms are readily available, too – click here to find out what we can do for you!

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

By | Branding, Content Marketing, Digital advertising, Social Marketing, Strategy | No Comments

Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try in the future – because even us pros have a lot to learn.

  1. Millennials are no longer brands’ first priority. Another key demographic has come of age: Generation Z, otherwise known as those born during or after 1995. With close to $44 billion in purchasing power (according to Forbes), their attitude toward social media (they like more privacy) and advertising (they’re resistant) will shape the future of both.
  1. Influencer marketing is bigger than ever. People always follow the popular kids – and these days, they follow those kids on Instagram. Engaging pillars of social media for brand recognition/profit is a strategy that’s steadily gaining traction; a 2017 study determined this marketing tactic got the second-highest ROI of all.
  1. Clickbait isn’t fooling anyone. Hooking customers by declaring that an article or product will “Literally Change Your Entire Life Forever” is suspicious and, let’s face it, dishonest. (Unless you’ve invented a workable method of teleportation, in which case please contact us immediately because that would literally change our entire lives forever.) Rather than leading with hyperbole, test out longer, Inc.-recommended headlines.
  1. Chatbots are the new liaisons. More than ever, computerized customer service reps are connecting companies with customers. While the technology isn’t perfect, chatbots are getting smarter every day; and according to Grand View Research, the global market is predicted to reach $1.23 billion by 2025.
  1. Video content is exploding. Content is always crucial, and that content is increasingly being delivered through video. Forbes estimates half a billion people are watching a video on Facebook every day. Pro tip from Buffer: Square videos not only command 78 percent more space on a mobile news feed, they also get more engagement.

Bonus lesson: We take epic group photos.

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

What was your most valuable 2017 takeaway? Let us know in the comments below!

5 Ways to Nail Local SEO

5 Ways to Nail Local SEO

By | SEO, Strategy | No Comments

Let’s say you own a local business, and a potential customer is searching for one just like it. What’s her first step? If she’s like 4 out of 5 consumers (according to Bruce Clay, Inc.), she’ll be plugging those keywords into Google. The first page of results is where she’ll find her match – whether it’s your business or another. And you definitely want it to be yours.

Why?

According to a Google study:
Half of local smartphone searches lead to a store visit in less than a day (not to mention 34 percent of computer/tablet searches), and 18 percent of those visits lead to a purchase.

That’s payoff you can’t write off.

But in order for your customer to find you, your SEO’s gotta be on point. Here’s a handy list of ten things that’ll raise your rank:

  1. Branding. Make a name for yourself through happy customers and quality services. Google pays attention to positive reviews, and how your business is perceived by its community can make a difference.
  2. Content. As always, you’re only as good as your content creation. Having a variety of informative, regularly updated content gives your site more opportunities to rank higher, as it can appear on vertical search engines like Google Images or YouTube.
  3. Link building. Did you know that anchor (i.e. clickable) text actually sends signals to search engines? The keywords you use in anchor text can affect your ranking as well, so choose wisely.
  4. Social mentions. Are people praising your brand online? Even if they don’t include links, such mentions can boost awareness of and drive traffic to your site. (Social media is 2017’s word of mouth, after all.)
  5. Google My Business (GMB). This is crucial for any place of business – and it’s free! Optimize your GMB listing here with a concise description, high resolution image, phone number, and correct business hours.

Following these tips should get you well on your way to super SEO. Want five more? Or ten more? We just so happen to have an expert in house – contact us today!

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

By | Clients, Design, Websites | One Comment

We love helping local organizations help people. That’s why we were super excited that the Glendale Education Foundation (GEF) wanted their new site to be Counterintuity-crafted!

Since 2005, this exemplary organization has raised more than $3 million in funds for Glendale public school programs in the arts, sciences, athletics, and nutrition – programs that would otherwise be cut due to lack of state and national funding. We truly believe in this cause, and knew GEF’s site had to reflect the great work behind it.

So what’d we do?

  • Highlighted vibrant pictures of students benefiting from the activities and programs GEF supports.
  • Used crisp copywriting to clearly describe GEF’s goals, programs and events.
  • Focused on SEO optimization so that search engines will put GEF at the top of the list – and they’ll get the audience they deserve.
  • Ensured easy navigation. Headers are clear and concise, so visitors will never get frustrated and leave before getting the information they need.
  • Took a responsive approach. Visitors can see the site in all its properly-formatted glory from any device – which is pretty important, given the Search Engine Land fact that more than half of searches are done on a mobile phone.
  • Made donating painless by delineating the details and streamlining the process. GEF needs to raise at least $350,000 per year to keep existing programs going for future students. Want to help? Now it’s easier than ever to give back.

Think your site could benefit from an education in optimization? Contact us today.

Foundation for New American Musicals Gets a Site Upgrade!

Foundation for New American Musicals Gets a Site Upgrade

By | Clients, Design, Websites | No Comments

A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a website transformation, we knew we had to convey the same power, panache and possibilities that are borne of a new work of musical theatre.

FNAM is a 10-year-old nonprofit dedicated to educating the next generation of composers, librettists and lyricists for the musical stage. Its current and past students have developed work seen throughout Los Angeles, New York and the world over. This site needed to speak to a wide range of visitors: high school and college students, educators, stage and screen entertainment industry professionals and innovators, musical consumers such as showcase event audiences, and current and potential sponsors and the media.

How’d we make that happen?

By hitting the following objectives:

  • Build a site that is intuitive to navigate and mobile friendly
  • Drive higher ticket sales to FNAM performances and new major events
  • Reflect the energy around the resurgence of the musical
  • Portray the storyline between the initiatives and how they work together to form a continuing pathway for creators of new musicals
  • Offer applications for contests and showcase events to new talent
  • Option to purchase tickets and attend events for musical theater fans
  • Persuading funding/media prospects that 1) The art form is important, and 2) FNAM is celebrating and bringing new works and creators to the forefront.

Complete with a responsive WordPress website and updated copy for the homepage, we delivered results that we’re confident will serve FNAM well – and keep the musical business booming, too!