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Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

By | Clients, Design, Websites | No Comments

If you’ve been to Universal City, you’ve seen the Hilton Universal – and so have lots of other people. With the Los Angeles tourism industry booming and the popularity of Hilton Universal’s surroundings, the 24-story, 495-room hotel effectively operates at capacity throughout the year.

That’s why Hilton has decided an expansion is in order. An expansion including 15 stories, 365 rooms, a penthouse restaurant, luxury spa, a fitness center, and a business/community meeting space. They needed a great platform to share their great plans, and that’s where Counterintuity came in with a sleek new website.

OUR GOAL

Design a simple, sophisticated website to keep the public updated on the Hilton Universal Project’s progress.

OUR RESULTS

  •  A responsive WordPress website that’ll look gorgeous on mobile or desktop.
  • An eye-catching image gallery that demonstrates the aesthetic value of the project.
  • A Project page outlining the scope of the project.
  • A FAQ page addressing visitor’s questions, concerns and details.

We’re confident this site will help Hilton Universal make this exciting expansion project a reality – and we’d love to help you, too! Contact us today for your free consultation.

R.S. Miles Steel’s New Site is a Spotlight-Stealer

R.S. Miles Steel Website: Old Heritage Meets New Technology

By | Clients, Design, Websites | No Comments

R.S. Miles & Son Corp. has been a full-service steel supplier since 1954, utilizing the latest technology in precision cutting to provide customers with top-notch materials. So it only makes sense for their website to be cutting-edge too, right? That’s what we set out to achieve when tackling this recent redesign.

  • Our team wanted to create an “old heritage meets new technology” feel that honored R.S. Miles’ long history, which is why we chose a traditional serif typeface.
  • On the home page, sparks (literally) fly in dynamic slider images as the visitor reads about R.S. Miles’ specialties – expert cutting and precise Blanchard grinding, to name a couple.
  • A clear navigation bar ensures customers can click right to the information they require.
  • Snappy copy keeps comprehensive subject matter interesting. “We’re tough enough to cut steel, but we’re easy to work with.”
  • The “Capabilities” section (complete with photos) details past projects and demonstrates client range – R.S. Miles steel works just about anywhere, from military vehicles to amusement parks.
  • Contact forms are readily available throughout the website, so there’s nothing holding visitors back from reaching out.

Like what you see? Need a new site of your own? Our contact forms are readily available, too – click here to find out what we can do for you!

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

By | Branding, Content Marketing, Digital advertising, Social Marketing, Strategy | No Comments

Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try in the future – because even us pros have a lot to learn.

  1. Millennials are no longer brands’ first priority. Another key demographic has come of age: Generation Z, otherwise known as those born during or after 1995. With close to $44 billion in purchasing power (according to Forbes), their attitude toward social media (they like more privacy) and advertising (they’re resistant) will shape the future of both.
  1. Influencer marketing is bigger than ever. People always follow the popular kids – and these days, they follow those kids on Instagram. Engaging pillars of social media for brand recognition/profit is a strategy that’s steadily gaining traction; a 2017 study determined this marketing tactic got the second-highest ROI of all.
  1. Clickbait isn’t fooling anyone. Hooking customers by declaring that an article or product will “Literally Change Your Entire Life Forever” is suspicious and, let’s face it, dishonest. (Unless you’ve invented a workable method of teleportation, in which case please contact us immediately because that would literally change our entire lives forever.) Rather than leading with hyperbole, test out longer, Inc.-recommended headlines.
  1. Chatbots are the new liaisons. More than ever, computerized customer service reps are connecting companies with customers. While the technology isn’t perfect, chatbots are getting smarter every day; and according to Grand View Research, the global market is predicted to reach $1.23 billion by 2025.
  1. Video content is exploding. Content is always crucial, and that content is increasingly being delivered through video. Forbes estimates half a billion people are watching a video on Facebook every day. Pro tip from Buffer: Square videos not only command 78 percent more space on a mobile news feed, they also get more engagement.

Bonus lesson: We take epic group photos.

Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017

What was your most valuable 2017 takeaway? Let us know in the comments below!

5 Ways to Nail Local SEO

5 Ways to Nail Local SEO

By | SEO, Strategy | No Comments

Let’s say you own a local business, and a potential customer is searching for one just like it. What’s her first step? If she’s like 4 out of 5 consumers (according to Bruce Clay, Inc.), she’ll be plugging those keywords into Google. The first page of results is where she’ll find her match – whether it’s your business or another. And you definitely want it to be yours.

Why?

According to a Google study:
Half of local smartphone searches lead to a store visit in less than a day (not to mention 34 percent of computer/tablet searches), and 18 percent of those visits lead to a purchase.

That’s payoff you can’t write off.

But in order for your customer to find you, your SEO’s gotta be on point. Here’s a handy list of ten things that’ll raise your rank:

  1. Branding. Make a name for yourself through happy customers and quality services. Google pays attention to positive reviews, and how your business is perceived by its community can make a difference.
  2. Content. As always, you’re only as good as your content creation. Having a variety of informative, regularly updated content gives your site more opportunities to rank higher, as it can appear on vertical search engines like Google Images or YouTube.
  3. Link building. Did you know that anchor (i.e. clickable) text actually sends signals to search engines? The keywords you use in anchor text can affect your ranking as well, so choose wisely.
  4. Social mentions. Are people praising your brand online? Even if they don’t include links, such mentions can boost awareness of and drive traffic to your site. (Social media is 2017’s word of mouth, after all.)
  5. Google My Business (GMB). This is crucial for any place of business – and it’s free! Optimize your GMB listing here with a concise description, high resolution image, phone number, and correct business hours.

Following these tips should get you well on your way to super SEO. Want five more? Or ten more? We just so happen to have an expert in house – contact us today!

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

By | Clients, Design, Websites | One Comment

We love helping local organizations help people. That’s why we were super excited that the Glendale Education Foundation (GEF) wanted their new site to be Counterintuity-crafted!

Since 2005, this exemplary organization has raised more than $3 million in funds for Glendale public school programs in the arts, sciences, athletics, and nutrition – programs that would otherwise be cut due to lack of state and national funding. We truly believe in this cause, and knew GEF’s site had to reflect the great work behind it.

So what’d we do?

  • Highlighted vibrant pictures of students benefiting from the activities and programs GEF supports.
  • Used crisp copywriting to clearly describe GEF’s goals, programs and events.
  • Focused on SEO optimization so that search engines will put GEF at the top of the list – and they’ll get the audience they deserve.
  • Ensured easy navigation. Headers are clear and concise, so visitors will never get frustrated and leave before getting the information they need.
  • Took a responsive approach. Visitors can see the site in all its properly-formatted glory from any device – which is pretty important, given the Search Engine Land fact that more than half of searches are done on a mobile phone.
  • Made donating painless by delineating the details and streamlining the process. GEF needs to raise at least $350,000 per year to keep existing programs going for future students. Want to help? Now it’s easier than ever to give back.

Think your site could benefit from an education in optimization? Contact us today.

Foundation for New American Musicals Gets a Site Upgrade!

Foundation for New American Musicals Gets a Site Upgrade

By | Clients, Design, Websites | No Comments

A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a website transformation, we knew we had to convey the same power, panache and possibilities that are borne of a new work of musical theatre.

FNAM is a 10-year-old nonprofit dedicated to educating the next generation of composers, librettists and lyricists for the musical stage. Its current and past students have developed work seen throughout Los Angeles, New York and the world over. This site needed to speak to a wide range of visitors: high school and college students, educators, stage and screen entertainment industry professionals and innovators, musical consumers such as showcase event audiences, and current and potential sponsors and the media.

How’d we make that happen?

By hitting the following objectives:

  • Build a site that is intuitive to navigate and mobile friendly
  • Drive higher ticket sales to FNAM performances and new major events
  • Reflect the energy around the resurgence of the musical
  • Portray the storyline between the initiatives and how they work together to form a continuing pathway for creators of new musicals
  • Offer applications for contests and showcase events to new talent
  • Option to purchase tickets and attend events for musical theater fans
  • Persuading funding/media prospects that 1) The art form is important, and 2) FNAM is celebrating and bringing new works and creators to the forefront.

Complete with a responsive WordPress website and updated copy for the homepage, we delivered results that we’re confident will serve FNAM well – and keep the musical business booming, too!

7 Holiday Gift Ideas from C! Clients – Just in Time for #ShopSmall Day on 11/25

5 Gift Ideas from C! Clients, Just in Time for the Holidays

By | Clients, Fun, Holidays | No Comments

If you’re a good little elf, you’ve already started a list of holiday gift ideas for yourself, your loved ones and/or people you feel obligated to give stuff to – and you’ve probably already gotten stumped, too. But don’t fret! We’ve got plenty of suggestions, and they come with a bonus: they’re all from our clients and will help you find the perfect gift in time for the holidays.

  • Ideal Pet Doors
    This is perfect for the animal lover in your life (or just for your animal). Ideal Pet’s products have been around for nearly 40 years, so you know they’re good – plus, we just supplied their site with an e-commerce store, meaning you can get their doors delivered right to yours with the click of a button!
  • Pasadena Symphony & POPS Tickets
    Music fans, gather ’round! The Pasadena Symphony & POPS has a bevy of awesome concerts to choose from. Snag a couple tickets and swap material goods for a memorable experience.
  • Golden State Gymnastics Lessons
    Shopping for the kid who has everything? Get ‘em gymnastics lessons! Peruse their class and camp options online for a fun, healthy alternative to Yet Another Toy.
  • Community Foundation of the Verdugos Donation
    Everyone has that friend who says they “really don’t want anything,” but we’ve got an offer they can’t refuse: the gift of giving! Community Foundation of the Verdugos has a number of donation options, from Arts & Culture to Children & Youth.
  • Skin Matrx Gift Certificate
    The winter months can wreak havoc on your skin, which is why there’s no better time for a spa day! Treat yourself (or a friend) to this Burbank-based beauty shop’s body treatments, light rejuvenation therapy, or a special holiday Arctic Cranberry Facial!

What’s your all-time favorite present? Tell us about it in the comments below – and hit us up if you need a hand with gift wrapping. Or marketing. We’re pretty good at both.

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Counterintuity dominates the 12th Annual W3 Awards winning 3 awards!

By | Awards, Design, News | No Comments

It’s that time of year again. Nope, not a mega-Black Friday bonanza – the W3 Awards! For 12 years, this prestigious contest has been honoring the best marketing on the web and the agencies behind it – whether that means a boutique firm in Burbank or a Fortune 500 powerhouse.

Needless to say, competition is fierce.

“The creativity and quality of this season’s entries raised the bar once again,” says Derek Howard, the director of the Academy of Interactive and Visual Arts (AIVA). “As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” After receiving more than 5,000 entries, AIVA judges deemed Counterintuity’s work worthy of the following wins:

Silver for Consumer Goods, Casoro Jewelry Safes

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Silver for Tourism, San Mateo County/Silicon Valley Convention & Visitors Bureau

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Silver for Computer/IT, Imanami

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A big thanks to the W3 judges, and three cheers for the team and clients that made these awards possible! Remember – if you like what you see, we’re only one click away.