4 ways to make a bangin’ video marketing campaign

With YouTube site visits consistently breaking records and the release of micro-videos going viral across social platforms, marketing your business via video has never been easier, more accessible and (most importantly) more shareable than ever. Here are our 4 favorite types of videos you can utilize to make a big splash on YouTube: Animate your… Continue Reading 4 ways to make a bangin’ video marketing campaign

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How to get a kick-butt email marketing strategy

Creating and sharing valuable, free content will bring all the prospects to your digital yard, but how do you translate that intrigue into sales? While social media focuses on conversations with your loyal followers, traditional email marketing — a tool thought to be old-fashioned, or even dead by some — boasts impressive conversion rates and… Continue Reading How to get a kick-butt email marketing strategy

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The end of guest blogging, keyword articles and link building

Sounds rather ominous, doesn’t it? Matt Cutts, head of Google’s Webspam team, has declared that if you’re using guest blogging for link building, you should “stick a fork in it.” Matt also slammed article directories as a link-building tactic. Google and Matt’s reasoning is that something that started as an authentic way to increase a… Continue Reading The end of guest blogging, keyword articles and link building

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3 strategies your business needs to succeed on social media

Social media is a hot topic of conversation, but sometimes you have to wonder, “What’s the business value of social media?” According to a recent report, while only 14% of social media users trust ads, 73% of them trust peer recommendations. Social media is just that—a dialogue between you (aka your business), your customer base,… Continue Reading 3 strategies your business needs to succeed on social media

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