How to get a kick-butt email marketing strategy

Creating and sharing valuable, free content will bring all the prospects to your digital yard, but how do you translate that intrigue into sales? While social media focuses on conversations with your loyal followers, traditional email marketing — a tool thought to be old-fashioned, or even dead by some — boasts impressive conversion rates and… Continue Reading How to get a kick-butt email marketing strategy

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The end of guest blogging, keyword articles and link building

Sounds rather ominous, doesn’t it? Matt Cutts, head of Google’s Webspam team, has declared that if you’re using guest blogging for link building, you should “stick a fork in it.” Matt also slammed article directories as a link-building tactic. Google and Matt’s reasoning is that something that started as an authentic way to increase a… Continue Reading The end of guest blogging, keyword articles and link building

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3 strategies your business needs to succeed on social media

Social media is a hot topic of conversation, but sometimes you have to wonder, “What’s the business value of social media?” According to a recent report, while only 14% of social media users trust ads, 73% of them trust peer recommendations. Social media is just that—a dialogue between you (aka your business), your customer base,… Continue Reading 3 strategies your business needs to succeed on social media

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3 things you need to know about Facebook promotions

Facebook, arguably the most powerful online marketing platform in the world, has recently simplified its small business policies in regard to administering contests and promotions. With these changes, it’s time to educate yourself so you can max out your small business promotion potential. Here are three things you NEED to know in order to become… Continue Reading 3 things you need to know about Facebook promotions

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Client Spotlight: Scott Thomas Interior Design

The Client: Since 2004, Scott Thomas Interior Design (formerly Thomas-Somero Design) has produced electric and eclectic original designs for all styles of homes and workplaces from concept to design. The firm is located on the corner of Sunset and Vine in Hollywood, CA and specializes in both residential and commercial interior design projects. Their roster of clients includes… Continue Reading Client Spotlight: Scott Thomas Interior Design

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