A picture is worth a thousand words. Ninety percent of information transmitted to the brain is visual, which means a single photo can say far more than its description. If your brand has a new product, photograph it. Don’t just talk about its merits; show someone using it. Better yet, show the sides of your… Continue Reading Brands That Best Maximize Instagram for SuccessDetails
Over the holidays, we tend to play board games at our house. Popular choices for my wife, our 23-year-year old son, 16-year-old daughter and 12-year-old son include Cosmic Encounter, Risk, Guillotine and Oxford Dilemma. This year we found ourselves playing a game called TriBond. TriBond, which is theoretically for ages 12 and up (and therefore… Continue Reading Something has changed today — but do you know what it is?Details
In no particular order: Don’t know your numbers: what your expenses are, what your projected income is, your balance sheet, a cashflow, a profit and loss, and the number. (What is the number? It’s the easily-checked-in-on number that tells you at a glance how you’re doing. It might be a monthly sales target. It might be the… Continue Reading How to go out of businessDetails
One way to know that your branding — your logo, your colors, your style, etc. — is working is when you see that it works across different platforms, and that others have started to adopt it. Sure, we designed and ordered this Counterintuity bento mug ourselves (and if you want one, let us know —… Continue Reading Seeing that your branding worksDetails
Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year). Questions we’ve been asking: What makes Counterintuity… Continue Reading Creative vs. non-creativeDetails
A little holiday cheer can go a long way. Check out how we decorated our office.
Digital storytelling is how you (a brand or business) tell your story in hopes of connecting with your customers, attracting new ones, or promoting your products or services. Industry professionals noted and followed many trends that stood out in 2014 and here’s what we discovered: Mobile IS the future – For the first time ever, marketers… Continue Reading Where’s Digital Storytelling Headed in 2015?Details