Let’s safely assume that your business is on social media, but how effectively does your content capture your audience’s attention? According to wishpond.com, “90% of information transmitted to the brain is visual, which is processed 60,000 times faster in the brain than text.” WHOA! If your social content isn’t visual, you risk losing your following.… Continue Reading How to make your visual marketing pay off
DetailsGreat design stands out because it’s transparent, leaves an impression on its audience, and portrays a message. …And then there are these gems that portray a unique type of message: design gone terribly wrong (compliments of BuzzFeed). Enjoy! 1. This oxymoronic billboard that’s accompanied with grammar errors, too: 2. This not-so-accurate graph: … Continue Reading Design Gone Wrong
DetailsHaving a website puts you in the game, but enhancing the user experience keeps visitors on your site. The time potential customers spend on your website reflects how captivated they are by your content or product(s). For most content-driven websites, keeping traffic is just as vital as creating it. To enhance the user experience, you’ll need… Continue Reading 3 ways to keep people on your website
DetailsThe search engine optimization landscape is always evolving. Google and Bing are constantly updating their algorithms to help people get the information they want. The search engines are getting smarter and smarter. Gaming the system is not a long-term option and is getting less and less possible: online press releases have been devalued, guest blogging… Continue Reading Small business owners: Give search engines and your customers what they want
DetailsEffective Friday, April 25, we’ll be at our new, larger location at 3305 W. Burbank Blvd., Burbank, CA 91505! Also, our office will be closed on April 25 due to the move, re-opening the following Monday.
DetailsUnless you’ve been living under a digital rock for the past week, you’ve most likely heard about the Heartbleed bug. Slews of headlines and articles have popped up on almost every major reporting site since then. Just how bad is this bug? It’s been dubbed “one of the biggest, most widespread vulnerabilities in the history… Continue Reading Protect yourself from Heartbleed
DetailsLast week, I went to the Search Marketing Expo and Conference in San Jose. This is probably the most important SEO conference in the nation, and one attended by important leaders in search marketing from Google, Bing, and other companies. A few key takeaways: 1. Link building is shifting to link earning Google has publicly… Continue Reading SMX West – Search Marketing Takeaways
DetailsIt’s easy to see the effects hashtags have on social media and modern-day pop culture. In fact, hashtags can be found everywhere, including on t-shirts, The Tonight Show with Jimmy Fallon and, as of recently, your Facebook posts. When it comes to using hashtags in your personal Facebook posts, you’re good to go — hashtag… Continue Reading #You #Shouldn’t #Overuse #Hashtags
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