In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. With over 5,000 AdAges, clothing sales and Twitter mentions, the one email I opened yesterday had the best title. And while… Continue Reading How important is your email title?Details
Facebook’s ticker has been perhaps the most hated “upgrade” since the social network’s inception eight years ago this month. Seeing every song your friend listens to on Spotify, watching friends chit-chat with people you’ve never heard of, and the sheer distraction of continual movement in your peripheral vision caused millions of fans to complain to… Continue Reading How to disable Facebook’s ticker for goodDetails
Google’s recent social search changes have turned the online world upside down. With the rollout of “Google Search Plus Your World” (SPYW) last week, you must have a dynamic Google+ page now if you want clients and prospects to find your company through Google. We say must because SPYW now plucks material from Google+ for… Continue Reading Why your website now depends on Google+Details
Writing like this.
What is content marketing? Content marketing is something most marketers have done for years without ever knowing that it had a name. I don’t remember learning about it in journalism school, yet I’ve provided content marketing to my clients since my first day at my first marketing job. The only difference is that now, I’m… Continue Reading What *is* content marketing anyway?Details
Hmmm. A digital trust fund. Is that like Monopoly money? Didn’t we get better checks and balances on our financial systems recently, you ask? A digital trust fund is not monetary. To the contrary, it takes little more than your time to set up. It’s a way to claim and safeguard certain accounts for your… Continue Reading Does your little one have a digital trust fund?Details
A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and… Continue Reading How to run a winning Facebook contestDetails