Lee Wochner serves as guest columnist for National Arts Marketing Project

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that… Continue Reading Lee Wochner serves as guest columnist for National Arts Marketing Project

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Feeling funky about Facebook’s Farmville newsfeeds?

Honestly, I don’t understand where my friends find the time to “virtually fertilize” others’ farms on Farmville or cook too much “virtual onion soup” in Cafe World.  Funny, I’m always working while they’re burning stew or plowing fields online.  Worse yet, they have to tell me every time they do so. Want to control which 3rd party… Continue Reading Feeling funky about Facebook’s Farmville newsfeeds?

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How to break all the new marketing rules while posting enormous growth

As this story about Apple’s seemingly head-scratching marketing approach shows, if you’re Apple and you want to wipe your feet with new marketing rules, you need a superior product. (And, actually, that applies to everyone.) But you also need a strategy. In Apple’s case, that means pursuing the right positioning: “cool,” “in-the-know,” “elite.” Take a… Continue Reading How to break all the new marketing rules while posting enormous growth

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“But… how does anybody make any money from Facebook?”

“If it’s all free, how does anybody make any money with it?” This is probably the number one question we get about the components of social media marketing (principally: Twitter, Facebook, LinkedIn, e-newsletters, blogs). There are two main models: 1. click-and-buy advertising. Post your ad on Facebook for a small fee (going to Facebook), and… Continue Reading “But… how does anybody make any money from Facebook?”

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