“But… how does anybody make any money from Facebook?”

“If it’s all free, how does anybody make any money with it?” This is probably the number one question we get about the components of social media marketing (principally: Twitter, Facebook, LinkedIn, e-newsletters, blogs). There are two main models: 1. click-and-buy advertising. Post your ad on Facebook for a small fee (going to Facebook), and… Continue Reading “But… how does anybody make any money from Facebook?”

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The top 50 companies that are making social media work

Coincidentally timed for release with our social media seminar Get Connected!, which goes on sale today, here’s Slate’s ranking of the companies that make social media work. Unsurprisingly, they start by profiling successes with Facebook: Why Facebook? After all, social media is highly fickle; there is some reason to think that as soon as a… Continue Reading The top 50 companies that are making social media work

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Not nuts about Levi

I’ve just consumed my last pistachio.  Although they’ve been my favorite nut forever (notwithstanding a few of my family members), I just about upchucked when I saw Levi Johnston’s new ad for “Wonderful Pistachios.” I’m not sure what’s so wonderful about the infamous teenage father of Sarah Palin’s grandchild proclaiming to the world he now “Does It With Protection”–a… Continue Reading Not nuts about Levi

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