Black and White and Seen All Over

Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do… Continue Reading Black and White and Seen All Over

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Has Social Networking Gone to the Dogs?

It was only a matter of time.  In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide.  Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster,… Continue Reading Has Social Networking Gone to the Dogs?

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Know your organs!

Not sure where your pancreas is? (No, it’s not on the dish- drying rack — it’s in your torso.) As part of Organ Donation Month, Renal Support Network provides a helpful interactive game (in the spirit of “Operation”).

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DE-Branding A New Madison Ave. Trend?

You’ve heard of branding, but DE-branding?  In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible.  But indeed, last week beleaguered financier AIG decided to go incognito.  Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged… Continue Reading DE-Branding A New Madison Ave. Trend?

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“Tweeting” Is Not For the Birds

Is your business using Twitter? It’s officially Spring, and “tweeting” is not just for the birds. “Tweets” are 140-word statements, or “micro-blogs,” that are disseminated to a list of “followers,” or people that subscribe to your updates. Whether you tweet about company news events or your own take on industry happenings; showcase your success or… Continue Reading “Tweeting” Is Not For the Birds

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