Know your organs!

Not sure where your pancreas is? (No, it’s not on the dish- drying rack — it’s in your torso.) As part of Organ Donation Month, Renal Support Network provides a helpful interactive game (in the spirit of “Operation”).

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DE-Branding A New Madison Ave. Trend?

You’ve heard of branding, but DE-branding?  In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible.  But indeed, last week beleaguered financier AIG decided to go incognito.  Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged… Continue Reading DE-Branding A New Madison Ave. Trend?

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“Tweeting” Is Not For the Birds

Is your business using Twitter? It’s officially Spring, and “tweeting” is not just for the birds. “Tweets” are 140-word statements, or “micro-blogs,” that are disseminated to a list of “followers,” or people that subscribe to your updates. Whether you tweet about company news events or your own take on industry happenings; showcase your success or… Continue Reading “Tweeting” Is Not For the Birds

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Defining the demographic

Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood… Continue Reading Defining the demographic

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