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Fresh Thinking
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Spam gives way to bacn

By | Email Marketing | No Comments

What’s bacn?

It’s email that’s not quite spam. In other words, it’s a little more permission-marketing oriented.

So I guess the Marvel Pulse email I get is bacn. That one I don’t mind. While I don’t want to help the lawyer in Nigeria receive the late king’s assets in exchange for a 10% commission, I do want to know what Dr. Strange is up to.

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Yes, but what do they DO?

By | Email Marketing, Sales | No Comments

The Geek Shop

Whenever I do a live presentation I include a bunch of shots of businesses that through their signage display a disconnect between their identity and their messaging. In other words, they aren’t saying who they really are. (And that, as we know, hurts business. If you’re not sure what it is, you aren’t buying it.)

I’m sure I’ll be adding these shots, taken in Cleveland.

Oh, “The Geek Shop.” Cool. What do they sell? Comic books? (I’m there.) Other strange collectibles? Outre films? What?

No, they sell auto parts. Oh.

More than 20 years ago I helped start an auto-parts business. Want to know what we called it? “Parts for Imports.” Guess what we sold.

It’s still around today, in multiple locations, with two warehouses, and doing direct importing. Maybe because people understand what it sells.The Geek Shop

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What “Star Trek” teaches us about the value of hard numbers

By | Email Marketing, Fun, Strategy | No Comments

kirkalienwoman.jpgWhy do we always strive to uncover hard performance numbers for clients?

Because numbers (facts) help determine what actions clients should take, as this analysis of classic “Star Trek” proves.

What’s the takeaway on this story? That if you’re part of the engineering crew, you very much want Kirk to hook up with alien women. Your survival may be at stake.

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How to make $600/hr

By | Strategy | No Comments

Renegotiate.

In this case, I just got off the phone with Pitney Bowes, whose monthly fee to us for our postal meter had crept upward from someplace in the twenties to $32.46, and who now sent us a polite letter informing us that they were automatically signing us up for a $15.99 annual fee for the Postal Education Program.

The latter was the final straw. Automatically enrolling customers in programs they don’t ask for (let alone don’t need) is insulting. So, filled with brio and outrage, I called to cancel the entire program, knowing full well what they would do: seek to keep me by renegotiating.

So here was their offer:

1. They would cancel the offending program.
2. They would lower our monthly bill to $19.99.
3. They would waive the last month’s bill.

Tally the results for one year and you’ve got $198 plus change. For a 19 minute call.

Lessons in this:

1. Seemingly little charges and incremental increases add up.
2. Yes, it’s worth the phone call to protest.

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Why we do what we do

By | Change | No Comments

There’s the money, of course. And then there are testimonials like this:

Dear Counterintuity:

Remember me? Just about THIS time last year I was in the middle of a set of changes that were huge. REALLY BIG change is difficult.

Maybe this is no testimonial, but my only ‘jumping off point’ problem was fear, there were plenty of prospects, there for the choosing, and there to go ahead and choose me as well. My fear was keeping me from interacting with all of the myriad choices that have appeared in the breakthrough to having no more fear in a set of career change pathways, one that I’ve now set my sights to is not only the one I CHOSE, but it in turn HAS CHOSEN ME!

Fear is a strange thing, a psychotherapist could work for years, but with a pen, paper and a calculator, seeing that my savings in the changeover was okay – was all that allaying my fears really needed.

All because of ONE chance consultation on the issue of fear. Well like I said, not a big-time or specific testimonial, but Counterintuity, YOU HAVE TREATED ME VERY WELL, and I’m grateful beyond words.

Thanks.

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Surface computing

By | Technology | No Comments

Here’s a great preview of Surface computing, forthcoming this year from Microsoft (and with a tip of the hat to the holographic computer screen predicted — and pre-depicted — in the film Minority Report). It also reminds me of two other things: the iPhone (coming soon to a belt like mine), and the tabletop Ms. Pac-Man I used to play at the Black Cat Inn.