The Station Fire in La Canada FlintridgeThis week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way. For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our… Continue Reading How Facebook Saved a TownDetails
When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?” Continue Reading What the Heck is Marketing and Why Do I Need It?Details
Your logo is the first tool your customers and prospects have to size you up. Continue Reading When Bad Things Happen to Good LogosDetails
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”Details
How Sport Chalet helped me discover how Twitter is best used by big business. Continue Reading Sport Chalet Takes Twitter to the Limit!Details
A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance. After 10 minutes, a group of us walked out, and I tweeted my exasperation to no one in particular. Not long after, I found an amazing deal on a popular Chardonnay at… Continue Reading Twitter: Big Brother or Consumer Comrade?Details
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton… Continue Reading Burger King Long On Vulgar, Short On CouthDetails
This photo in from Penny, our graphic designer– How would you market this product?