Defining the demographic

Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood… Continue Reading Defining the demographic

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The Best Job in the World – Applications now closed

In what is chalking up to be one of my favorite viral campaigns, the Australian tourism board put out a job application for a “Caretaker of the Islands of the Great Barrier Reef” aka “The Best Job in the World.” Applications closed yesterday and 34,000 applicants from 200 countries submitted applications. The main job description… Continue Reading The Best Job in the World – Applications now closed

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A Message Watered Down

Timing is everything.  Especially when it comes to public relations.  Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District.  The Mayor urged residents to take shorter showers and reduce lawn watering to… Continue Reading A Message Watered Down

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