Congrats on 50 successful years to our client, Cusumano Real Estate Group! Burbank Leader On the Town: Developers celebrate golden anniversary by David Laurell Throughout Burbank you will find plaques and tributes that stand as a permanent reminder of those who have played a significant role in the city’s history. From dentist and real estate… Continue Reading Need inspiration for 2010? This company has survived 8 recessions!Details
Counterintuity client, Moving Arts Theatre, gets mentioned in Back Stage article, “Make Mine Multidisciplinary- Facing fiscal challenges, theaters are turning to nontheatrical programming“. …Steve Lozier, managing director of another longtime L.A. group, Moving Arts Theatre, said his company’s “Arachnatopia” project—a site-specific piece hosted by the Natural History Museum of Los Angeles—may not represent a discipline… Continue Reading Client in the news: Moving Arts TheatreDetails
Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that… Continue Reading Lee Wochner serves as guest columnist for National Arts Marketing ProjectDetails
Honestly, I don’t understand where my friends find the time to “virtually fertilize” others’ farms on Farmville or cook too much “virtual onion soup” in Cafe World. Funny, I’m always working while they’re burning stew or plowing fields online. Worse yet, they have to tell me every time they do so. Want to control which 3rd party… Continue Reading Feeling funky about Facebook’s Farmville newsfeeds?Details
As this story about Apple’s seemingly head-scratching marketing approach shows, if you’re Apple and you want to wipe your feet with new marketing rules, you need a superior product. (And, actually, that applies to everyone.) But you also need a strategy. In Apple’s case, that means pursuing the right positioning: “cool,” “in-the-know,” “elite.” Take a… Continue Reading How to break all the new marketing rules while posting enormous growthDetails
Just in time for the holidays, our friend (and client) Jewish Zodiac is offering a 15% discount on all of their products to readers of the Counterintuity blog. (And yes, there’s still time to receive your gifts in time for Chanukah, as most orders are shipping within 24 hours and arrive within 2-3 days.) Check… Continue Reading Such a deal I can’t even contain myselfDetails
Clients have been asking how to get their email marketing working better. Let’s start at brass tacks – your email has to be opened for it to have any impact. How do you increase your open rate? The From field is the first thing a recipient sees. Isn’t that what you look at first? Readers… Continue Reading Up your open rateDetails
Picanha Restaurant (our client) is celebrating their 10th anniversary! Join them at their Burbank location on Saturday, December 5 from 4-6pm with complimentary hors d’oeuvres – and 25% off your dinner after the celebration.