A response to the new Pepsi logo
I’ll never see it the same again.
Phelps is no dope
Olympic swimmer Michael Phelps made a big mistake, having been caught on camera smoking marijuana at a college party. The nice part is, he admits it. Illegal, immoral, illicit–whatever your feeling on drug use, the irony is that in world where finger-pointing and denial are commonplace, Phelps actually owned up to being a bonehead. “If you do make… Continue Reading Phelps is no dope
DetailsDefining the demographic
Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood… Continue Reading Defining the demographic
DetailsLessons Learned From a Layoff
Dear Boss, I can’t express the depths of my gratitude for laying my husband off. Really. I know, you’re thinking this letter must be laced with Anthrax. Relax. I’d like to buy you a beer. Because we were forced by you to cut back and pinch pennies, we have learned what’s really important. Gone are the movie… Continue Reading Lessons Learned From a Layoff
DetailsThe Best Job in the World – Applications now closed
In what is chalking up to be one of my favorite viral campaigns, the Australian tourism board put out a job application for a “Caretaker of the Islands of the Great Barrier Reef” aka “The Best Job in the World.” Applications closed yesterday and 34,000 applicants from 200 countries submitted applications. The main job description… Continue Reading The Best Job in the World – Applications now closed
DetailsWho Lives? And Who Should Decide?
“1963. It’s dialysis or death. But there aren’t enough machines. Now an anonymous citizens committee must decide: Who Lives?” Continue Reading Who Lives? And Who Should Decide?
DetailsA Message Watered Down
Timing is everything. Especially when it comes to public relations. Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District. The Mayor urged residents to take shorter showers and reduce lawn watering to… Continue Reading A Message Watered Down
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