Who Lives? And Who Should Decide?
“1963. It’s dialysis or death. But there aren’t enough machines. Now an anonymous citizens committee must decide: Who Lives?” Continue Reading Who Lives? And Who Should Decide?
DetailsA Message Watered Down
Timing is everything. Especially when it comes to public relations. Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District. The Mayor urged residents to take shorter showers and reduce lawn watering to… Continue Reading A Message Watered Down
DetailsCentury 21 mortgages TV advertising
Century 21 is moving a large part of what was its TV advertising spend onto the internet. Why? Says Advertising Age: “With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online.” Plus, internet results are far more… Continue Reading Century 21 mortgages TV advertising
DetailsCOUNTERINTUITY TO AWARD ALL EXPENSES PAID TRIP TO BEAUTIFUL DOWNTOWN BURBANK
Counterintuity LLC, a fresh-thinking, leading edge local marketing firm, announced today that they will be giving away an all-expenses paid trip to Burbank at the Valley Business Expo on Thursday, February 5, 2009. “Anybody can enter a contest to win a trip to Paris or London or Lower Belarus,” said Lee Wochner, Counterintuity’s CEO. “But… Continue Reading COUNTERINTUITY TO AWARD ALL EXPENSES PAID TRIP TO BEAUTIFUL DOWNTOWN BURBANK
DetailsRetrain. Rethink. Retool.
“It’s time to Retrain, Re-think and Retool.” Continue Reading Retrain. Rethink. Retool.
DetailsActing on what you know
Everyone wants to know, so I thought I’d tell you. Here’s what’s going to happen with the economy: It’s going to go up. Then down. Then up. Then down. Sometimes all within the same day. (For verification, just check the stock market.) Beyond that, nobody knows what’s going to happen. Yes, there are multitudes of… Continue Reading Acting on what you know
DetailsDishonesty will get you far
It’ll take you all over the internet, that’s for sure. Here’s what I know about the new Sasha and Malia dolls from Ty Inc., maker of Beanie Babies: They have nothing to do with the kids of the precise same name who are Barack Obama’s daughters. Honest. At least that’s what the company swears. Really.… Continue Reading Dishonesty will get you far
DetailsStarting the conversation
Marketing is about starting the conversation. Internally, then externally. So that everybody is involved. Which is just what we fell into today while waiting for our photographer, Harvey Branman, to set up shots for our website. (Left to right: Lisa, Lee, Amy, Emily, Jared, Penny, Lex, and Faith.)
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