On the other hand, perhaps the Microsoft Surface isn’t so cool.
There’s the money, of course. And then there are testimonials like this: Dear Counterintuity: Remember me? Just about THIS time last year I was in the middle of a set of changes that were huge. REALLY BIG change is difficult. Maybe this is no testimonial, but my only ‘jumping off point’ problem was fear, there… Continue Reading Why we do what we doDetails
Here’s a great preview of Surface computing, forthcoming this year from Microsoft (and with a tip of the hat to the holographic computer screen predicted — and pre-depicted — in the film Minority Report). It also reminds me of two other things: the iPhone (coming soon to a belt like mine), and the tabletop Ms.… Continue Reading Surface computingDetails
Last week I saw a former colleague I hadn’t seen in a couple years. She’s now with a new company. The next day I emailed her to follow up. Since then, she’s gotten our Counterintelligence newsletter. So that’s one personal contact, and one (monthly) semi-automated contact from us. From her end, I got a robot… Continue Reading How to shrink your prospect listDetails
“Action.” That’s what comes next. It’s always good to remember that when it comes to your marketing, what you want is for people to take action. You want them to do at least one of these things: buy something sign up for your email newsletter contact you download a white paper or other resource watch… Continue Reading Lights, camera… then what?Details
All the time, we’re helping clients figure out what their line is: what they do, and how they talk about it. So when the opportunity came up to sponsor “What’s My Line? — Live On Stage,” of course we jumped at it. The show, which is based on the classic TV game show and which… Continue Reading What’s your line?Details