When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?” Continue Reading What the Heck is Marketing and Why Do I Need It?Details
Your logo is the first tool your customers and prospects have to size you up. Continue Reading When Bad Things Happen to Good LogosDetails
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”Details
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged… Continue Reading DE-Branding A New Madison Ave. Trend?Details
Is your business using Twitter? It’s officially Spring, and “tweeting” is not just for the birds. “Tweets” are 140-word statements, or “micro-blogs,” that are disseminated to a list of “followers,” or people that subscribe to your updates. Whether you tweet about company news events or your own take on industry happenings; showcase your success or… Continue Reading “Tweeting” Is Not For the BirdsDetails
I’ll never see it the same again.
Olympic swimmer Michael Phelps made a big mistake, having been caught on camera smoking marijuana at a college party. The nice part is, he admits it. Illegal, immoral, illicit–whatever your feeling on drug use, the irony is that in world where finger-pointing and denial are commonplace, Phelps actually owned up to being a bonehead. “If you do make… Continue Reading Phelps is no dopeDetails
Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood… Continue Reading Defining the demographicDetails