11 ways to make your website stand out

11 ways to make your website stand out

The internet is a big place. Accordingly, you don’t want people playing “Where’s Waldo?” with your website. Here are 11 ways to help your website stand out from the crowd. Give people something extra. In exchange for their email signup, give them a downloadable how-to, some free research, or a coupon code. Update frequently. And… Continue Reading 11 ways to make your website stand out

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Why you should use influencer marketing with your marketing strategy

Why you should add influencer marketing to your marketing strategy

Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We can’t just tell ‘em what we want them to hear – in fact, 92 percent of consumers say they trust peer recommendations while a mere… Continue Reading Why you should add influencer marketing to your marketing strategy

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How to make heads and tails of features vs. benefits on a landing page

How to make heads and tails of features vs. benefits on a landing page

You’re going crazy…so you think. You’ve created a landing page, and have reached A Very Normal Point in the process of creating an awesome landing page: What’s the difference between my features and my benefits? Can I mix them in with each other? Which is which? Does it matter which order I put them in?… Continue Reading How to make heads and tails of features vs. benefits on a landing page

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