Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds a special place on our client list – and no, not just because its key demographic is fluffier and cuter than most.
Since 2009, Counterintuity has guided Ideal Pet’s marketing to double-digit sales growth year-over-year. Ideal Pet was a strictly wholesale business up till 2017, but when the time came to transition into retail as well, we knew one big thing had to change: the website.
Since we’re already well acquainted with all aspects of Ideal’s marketing initiatives – social media, email marketing, digital advertising and general website updates – reinventing the site was the logical next step.
Our core areas of focus going into this project:
- Marketing & Sales Strategy
- Web Design & Maintenance
We set off evaluating and refreshing the existing website copy before tackling the task of building out their online store of more than 200 products. To ensure their e-commerce site was positioned for success, we held off on the launch until we increased total sessions by 65% and unique users by 70% (with more than 50,000 page views per month).
We’re so glad to present our friends at Ideal Pet with a website that’s equipped for this new chapter of their business journey.
Need a website that’s up for your latest undertaking? Contact us now!