As a Director of Social Media and Communications, I am having a really hard time with Google+. Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name. Yep. Lisa Singelyn. The name I took 20 years ago when I married my husband, and have used everyday since then without… Continue Reading How I was suspended by the Google+ police
DetailsAfter a particularly rough medical year for my extended family, we have been inundated with well-wishing cards, calls and social media posts. While I have no doubt that each one is sincere in heart and purpose, there are two words repeated over and over that have come to make me shudder rather than savor the… Continue Reading The world’s most overused phrases
DetailsMy 18 year-old son got this package in the mail the other day. I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new… Continue Reading Marketing manhood
DetailsWe all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to… Continue Reading Take another look before you post
DetailsYes, we moved to bigger offices. But there’s another way we’re “in transit:” we currently have ads for several clients running in different markets around the country. Here’s an example of the transit ads running on the SEPTA (Southeastern Pennsylvania Transit Authority) system of rail and bus throughout Philadelphia and environs, for our client Federation… Continue Reading Counterintuity in transit
DetailsYesterday, thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in. No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible. By hour three, with a bevvy… Continue Reading A day of digital detox
DetailsI just got in from giving a presentation about social media. At the end, I took questions. Here was the first question: “Most social media seems so… trivial.” Me: “What’s the question?” “What’s your response?” Me: “I agree. So is most human speech. So is most of everything. It’s Sturgeon’s Law: 90% of everything is… Continue Reading Sturgeon’s law
DetailsWhen I went to get a haircut recently, I was able to walk right into a local barbershop and get a cut. No appointment, and no waiting. In fact, there were three barbers standing around talking, with empty barber’s chairs in front of them. I asked the one cutting my hair how business was. “It’s… Continue Reading Cut hair, not marketing
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