Pasadena Symphony and Pops, one of the top performing symphonic ensembles in southern California, is comprised of the most gifted and sought-after musicians from the film industry. The Task: Pasadena Symphony and Pops wanted a new approach to their print pieces, their advertising, and their outdoor placements, one that would better help them spread the… Continue Reading CLIENT SPOTLIGHT: PASADENA SYMPHONY AND POPSDetails
If you’ve heard that “email marketing is dead” or that “newsletters are over,” it just isn’t so. There’s a common misconception that social media killed traditional forms of digital marketing such as email blasts, and we’re here to lay this myth to rest. It’s essential to combine your social efforts with continued email marketing. Email… Continue Reading 6 reasons why email marketing isn’t dead (and why you still need it)Details
The staff here at Counterintuity just wanted to wish our CEO and Creative Strategist, Lee Wochner, an amazing birthday! He’s currently enjoying the sights and sounds of Comic Con in San Diego. We’re sending our best and hope he brings back all kinds of stories.
Next week is San Diego Comic Con (or, as newbies call it, “Comic-Con International”), and I’m already making plans. This will be my 25th straight year of attending the Con with friends and having a terrific time. In those 25 years, I’ve gotten to know San Diego pretty well, both from visiting the Con… Continue Reading Surveying San Diego in styleDetails
People digging around in Facebook’s code — and their patent filings — have found something interesting: It looks like the company is developing a “Want” button. We know how “Like” works. “Want” seems set to allow Facebook users to publicly show something that they, well, want, from products and services to charitable donations. “Want” will… Continue Reading FWD Friday: Facebook found Wanting (in a good way)Details
The average Internet user has 25 online accounts—so who can remember all those passwords, let alone create new good ones when you change them up? But if you slack off, you’re more likely to get hacked. So we’re here to help! Follow these tips to bulk up your cyber security and create strong passwords. Be… Continue Reading FRESH THINKING: SIX WAYS TO IMPROVE YOUR PASSWORD SECURITYDetails
Happy Friday! Did you know today is Take Your Dog To Work Day? The dog-loving folks over at TakeYourDog.com organized the event and even created a photo contest for your industrious pooch to become a star. Though, you should probably know that we’re going to win this contest. How you ask? Meet Copper. He’s the… Continue Reading Take Your Dog To Work Day!Details
Facebook is a great place to advertise. I said it last month in our newsletter, and I’m saying it again. Don’t caught up in the negative hype about GM pulling their ads, or about the lousy stock offering. Yes, GM pulled its ads. But if they thought they were going to be selling new cars… Continue Reading Why now is the time to advertise on FacebookDetails