Color is a major factor in design. The color decision-making for your branding, products or website is very important. Choosing the wrong color can mislead the buyer or reader. Every color has a meaning, symbolism and psychology behind it. Counterintuity’s logo uses two expressive colors: blue and orange. Meaning of the color BLUE: The color… Continue Reading The color psychology behind logo designDetails
Money maven Suze Orman advises “Mark Z” on the pros or cons of buying Twitter in this funny spoof.
We’re looking for a Counterintuity intern! While the competition for a job in this market is at its fiercest, surprise your interviewer by: 1. Reading the job posting carefully. The interviewer obviously put thought into crafting the job posting. Please do the same in applying. While it’s tempting to send off your resume ASAP so… Continue Reading How to make it to an interviewDetails
As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today. Sure, it would have been better had he come out with a public mea culpa a few months ago. And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as… Continue Reading It’s the cry of the TigerDetails
I am, by no means, the PR expert at Counterintuity (That’d be our publicist.) BUT I have learned a lot about PR and what it can do for a business. From an inside/outsider’s point of view, here’s what I’ve observed: PR cannot hurt your business*. Public Relations IS advertising, if you don’t get your name… Continue Reading Public Relations from an inside-outsider perspective (part 1)Details
This morning, I asked the concierge at my hotel where the nearest ATM was. Lucky for me, it was right down the street. Imagine my surprise when I arrived. Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name? We often help clients brainstorm names and branding for their startups. I guarantee this is… Continue Reading What’s in a name?Details
In our most recent Get Connected! Seminar, Amy talked about engaging in and starting a two-way conversation. Inc.com has come up with their own list 30 Tips for Using Social Media in Your Business. Do you have any of your own tips that you’ve used in your business or any that you’ve used from Get… Continue Reading RB (Re-blog!) @everyoneDetails
Here’s an example of how design makes the difference. The top badge is mine from our Get Connected! social media seminar. The one on the bottom is from an event Amy and I attended last week. Nice design, huh? The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what… Continue Reading Why you don’t want no stinking badgesDetails