Let me get this straight. Blippy.com, a new social media darling, wants me to sign up, enter my credit card information, and help me announce to the world my each and every purchase. “Blippy is a fun and easy way to see and discuss what everyone is buying,” their slogan says. “Blippy provides transparency into… Continue Reading BlippyDetails
“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged” A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you.… Continue Reading Twitter followers and Facebook fans are more likely to buy from youDetails
Here’s the intro to a piece I wrote 10 years ago (!) for a management publication: Several years ago there was a television commercial that featured a woman bragging about how great her hair dye was. She then said that she told a friend about it — and the screen split to show two of… Continue Reading And you’ll tell two friends, and so on and so on and so onDetails
Color is a major factor in design. The color decision-making for your branding, products or website is very important. Choosing the wrong color can mislead the buyer or reader. Every color has a meaning, symbolism and psychology behind it. Counterintuity’s logo uses two expressive colors: blue and orange. Meaning of the color BLUE: The color… Continue Reading The color psychology behind logo designDetails
Money maven Suze Orman advises “Mark Z” on the pros or cons of buying Twitter in this funny spoof.
We’re looking for a Counterintuity intern! While the competition for a job in this market is at its fiercest, surprise your interviewer by: 1. Reading the job posting carefully. The interviewer obviously put thought into crafting the job posting. Please do the same in applying. While it’s tempting to send off your resume ASAP so… Continue Reading How to make it to an interviewDetails
As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today. Sure, it would have been better had he come out with a public mea culpa a few months ago. And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as… Continue Reading It’s the cry of the TigerDetails
I am, by no means, the PR expert at Counterintuity (That’d be our publicist.) BUT I have learned a lot about PR and what it can do for a business. From an inside/outsider’s point of view, here’s what I’ve observed: PR cannot hurt your business*. Public Relations IS advertising, if you don’t get your name… Continue Reading Public Relations from an inside-outsider perspective (part 1)Details