Jack Black gives back at Renal Teen Prom-film at 11!

Counterintuity’s publicity department was honored to handle the PR and social media for the Renal Support Network’s 11th annual Renal Teen Prom.  In addition to several local news stations and newspapers covering the event, our wire press release was rated the #2 most viewed multimedia release on BusinessWire on 1/20/10, and received an astounding 8,770 unique impressions… Continue Reading Jack Black gives back at Renal Teen Prom-film at 11!

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Need inspiration for 2010? This company has survived 8 recessions!

Congrats on 50 successful years to our client, Cusumano Real Estate Group! Burbank Leader On the Town: Developers celebrate golden anniversary by David Laurell Throughout Burbank you will find plaques and tributes that stand as a permanent reminder of those who have played a significant role in the city’s history. From dentist and real estate… Continue Reading Need inspiration for 2010? This company has survived 8 recessions!

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Client in the news: Moving Arts Theatre

Counterintuity client, Moving Arts Theatre, gets mentioned in Back Stage article, “Make Mine Multidisciplinary- Facing fiscal challenges, theaters are turning to nontheatrical programming”. …Steve Lozier, managing director of another longtime L.A. group, Moving Arts Theatre, said his company’s “Arachnatopia” project—a site-specific piece hosted by the Natural History Museum of Los Angeles—may not represent a discipline… Continue Reading Client in the news: Moving Arts Theatre

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Lee Wochner serves as guest columnist for National Arts Marketing Project

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that… Continue Reading Lee Wochner serves as guest columnist for National Arts Marketing Project

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Feeling funky about Facebook’s Farmville newsfeeds?

Honestly, I don’t understand where my friends find the time to “virtually fertilize” others’ farms on Farmville or cook too much “virtual onion soup” in Cafe World.  Funny, I’m always working while they’re burning stew or plowing fields online.  Worse yet, they have to tell me every time they do so. Want to control which 3rd party… Continue Reading Feeling funky about Facebook’s Farmville newsfeeds?

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How to break all the new marketing rules while posting enormous growth

As this story about Apple’s seemingly head-scratching marketing approach shows, if you’re Apple and you want to wipe your feet with new marketing rules, you need a superior product. (And, actually, that applies to everyone.) But you also need a strategy. In Apple’s case, that means pursuing the right positioning: “cool,” “in-the-know,” “elite.” Take a… Continue Reading How to break all the new marketing rules while posting enormous growth

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