A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance. After 10 minutes, a group of us walked out, and I tweeted my exasperation to no one in particular. Not long after, I found an amazing deal on a popular Chardonnay at… Continue Reading Twitter: Big Brother or Consumer Comrade?Details
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton… Continue Reading Burger King Long On Vulgar, Short On CouthDetails
This photo in from Penny, our graphic designer– How would you market this product?
It was only a matter of time. In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide. Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster,… Continue Reading Has Social Networking Gone to the Dogs?Details
Hi, my name is Lisa and I’m a promoholic. So when a local grocery store began giving away “Power Pump Rewards” simply for buying my regular groceries, I was hooked. I got a cute new “ATM card” that automatically loaded money. For every $100 I spent, I was rewarded with $1.50 on my card. Sure, I… Continue Reading Gas Promotion Fuels My Fire!Details
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged… Continue Reading DE-Branding A New Madison Ave. Trend?Details
Is your business using Twitter? It’s officially Spring, and “tweeting” is not just for the birds. “Tweets” are 140-word statements, or “micro-blogs,” that are disseminated to a list of “followers,” or people that subscribe to your updates. Whether you tweet about company news events or your own take on industry happenings; showcase your success or… Continue Reading “Tweeting” Is Not For the BirdsDetails