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Social media impressions score big

We all knew that social media was important and our friends and fans sharing and liking our posts was fabulous. A report was released today from Nielsen and Facebook that confirms that social impressions are more than fabulous, they increase someone’s intent to purchase. “The Value of Social Media Ad Impressions” study measured the impact

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How Facebook Saved a Town

This week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way.  For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our lifeline to each other and to word

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