Do “gurus” get more Twitter followers-UPDATE
An update on my journey to Zarella’s “Guru 100.”
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social media
How I was suspended by the Google+ police
As a Director of Social Media and Communications, I am having a really hard time with Google+. Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name. Yep. Lisa Singelyn. The name I took 20 years ago when I married my husband, and have used everyday since then without
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Tracking your reputation online for free
My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not. The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such
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Social media marketing is no business for teens
What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.
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Social media impressions score big
We all knew that social media was important and our friends and fans sharing and liking our posts was fabulous. A report was released today from Nielsen and Facebook that confirms that social impressions are more than fabulous, they increase someone’s intent to purchase. “The Value of Social Media Ad Impressions” study measured the impact
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Don’t stop playing in the middle of the game
“If your online pages are slowly rotting away, then so is your reputation.”
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Don’t shoot the medium
This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results?
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Blippy
Let me get this straight. Blippy.com, a new social media darling, wants me to sign up, enter my credit card information, and help me announce to the world my each and every purchase. “Blippy is a fun and easy way to see and discuss what everyone is buying,” their slogan says. “Blippy provides transparency into
RB (Re-blog!) @everyone
In our most recent Get Connected! Seminar, Amy talked about engaging in and starting a two-way conversation. Inc.com has come up with their own list 30 Tips for Using Social Media in Your Business. Do you have any of your own tips that you’ve used in your business or any that you’ve used from Get
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How to use Social Media during a rain storm
It’s raining in Southern California! Really raining. Overheard, “10 inches in 5 days!” I just signed up to be on the e-mail list of the City of Sierra Madre the other day. Generally, Sierra Madre doesn’t have much news going on, so I didn’t think I’d receive anything of notice or much interest– or if
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Feeling funky about Facebook’s Farmville newsfeeds?
Honestly, I don’t understand where my friends find the time to “virtually fertilize” others’ farms on Farmville or cook too much “virtual onion soup” in Cafe World. Funny, I’m always working while they’re burning stew or plowing fields online. Worse yet, they have to tell me every time they do so. Want to control which 3rd party
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What the Heck is Marketing and Why Do I Need It?
When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?”
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“Tweeting their way to the top” Features CI President Amy Kramer
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”
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