Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
What is Social Media Marketing?
A mere 20 years ago, Facebook didn’t even exist – today, 3.5 billion people are actively using social media, with 72% of Americans logging on daily. But social media is…
How to move forward
I have two shocking propositions: Things aren’t as bad as we think. If we change how we think, we can do more that’s good. Yes, there’s plenty of bad news…
How to delete recent activities from your Facebook profile
By default, all of your recent activities show up in your Facebook Timeline or profile page. If you were recently moved to Timeline, your settings probably changed. Many people are…
Your website is missing something…
Right now, you could be at risk of losing thousands, no, tens of thousands of dollars if your site is not ADA compliant.
Helping Burbank Bounce Back from 2020 with #ChowDownBurbank
It’s no chef’s secret: Restaurants were hit hard by the pandemic. Throughout the past year and a half, we’ve seen many of our favorite local spots struggling and wanted to…
How to Reach Your Marketing Goals with Strategy, Networking & Branding
“Why is strategy important in marketing? Why not, kind of like Nike said, just do it?” Swire Ho of Garuda Promo & Branding Solutions asks Counterintuity CEO Lee Wochner. With…
Speed Up into the Curve: Bad Driving, Good Strategy
We say “Speed up into the curve,” you hear “Bad idea.” Right? Wrong. It’s a reckless driving maneuver, sure — but a clever concept. Speeding up into the (metaphorical) curve…
4 reasons to hire a Los Angeles SEO company
Get discovered with Los Angeles SEO Want to get your Los Angeles-based nonprofit discovered online? If you’re already incorporating Search Engine Optimization (SEO) into your digital marketing strategy, well done!…
3 things you should be aware of in 2023
3 things you need to fix before the end of the year.
Use #Hashtags in your Social Media Marketing
Hashtags are specific keywords you can add to social posts to improve reach and attract new users. By simply adding the right hashtags to your posts, users beyond your existing…
How to improve, in just three steps
It seems daunting, right? The idea of just improving. Of just putting it out there, of saying, “I’m going to improve.” Or, even bigger, “We’re going to improve.” Improve what?…
Seal It With a Smiley Face
The smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory…
Choosing the right color palette for your website
The basics for every website start with choosing a color combination that works with what you are trying to sell or market. Choosing the right color scheme can be crucial to selling a product,…
Hope, Housing & Hashtags: Inside CRCD’s 2018 Annual Report
This isn’t the first time we’ve done an annual report for the Coalition for Responsible Community Development (CRCD) – but it is the first time we’ve done it like this! CRCD is…
Are you using the right tools? 🛠️
The right marketing tools expand your reach and provide insights that’ll help you communicate more effectively with your constituents.
How Social Media is Blurring the Line Between Brand & Bestie
WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts…
What Would You Do with An Extra Five Hours Per Week?
Imagine you had five extra hours per week to run your organization (without having to burn the midnight oil), what would you do with that time? Our recommendation would be…
I always feel like somebody’s watching me 👀
When you’re collecting and using personal data, it’s important to be transparent about why you’re doing so, and how you’re using it.
One web accessibility complaint can cost $10,000
We’ve mentioned it before: The Americans with Disabilities Act (ADA) prohibits disability-based discrimination – and now more than ever, this applies to business websites. Since 2017, there has been a 300% year…
Is Changing a Logo a No-No?
Okay, guys. Big news. Google has changed its logo. Yes, Google temporarily alters its logo for special occasions and holidays, but the latest sans-serif modification is its biggest change in 16…
Not so finger-lickin’ now?
Sixty-four years later, KFC suddenly finds itself not so “Finger Lickin’ Good.” While we don’t think the recipe has changed recently, something else has. Last week, the company dropped its…