Counterintelligence
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Insider insights and smart strategies for nonprofits
Strategy First, Design Foremost: Counterintuity’s Website Gets an Upgrade
At Counterintuity, we spend a lot of time strategizing. Whether we’re brainstorming an ad campaign or perfecting a home page, we’re constantly concocting new ways to maximize our clients’ potential…
Counterintuity Wins a W3 Award for Pasadena Symphony & POPS
It’s nice to be recognized. That’s why we’re feeling pretty proud of our 2018 W3 Awards Silver for the Pasadena Symphony & POPS website under the category Website Features –…
Why you should add influencer marketing to your marketing strategy
Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We…
Eon Instrumentation’s New Website is Eons Ahead of the Curve
From the moment you load Eon Instrumentation’s homepage, you’ll know what they’re about. Eon Instrumentation, Inc. is a veteran-owned, Southern California-based, multimillion-dollar electronic systems design, development, and manufacturing company that produces military-qualified…
The 37 Doors of Indecision
Sometimes, when it’s hard to know what to do and you’re confronted with many options, you try doing a little bit of everything. That’s like being in a hallway with…
Annual Report for the Coalition for Responsible Community Development
When the Coalition for Responsible Community Development (CRCD) requested an annual report, we felt an emotion that most might not: excitement. We actually love annual reports. Creating these informative documents presents…
In the News: East Hollywood BID Debuts New Logo
Source: Hollywood Bus. Advocate Jan/Feb 2018 After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood BID was recently approved by…
You down with PPC? Avoid These 5 Common Pay-Per-Click Mistakes for Better ROI
Pay-Per-Click (PPC) advertising is a type of search marketing that places paid results at the top of the heap – see the first couple results marked “Ad” below. Wordstream found that…
Digital Augmentation: Creating the Burbank Plastic Surgery Website
Previously, this client’s services were nested inside another website operated at the same facility, leading to customer confusion and a reduced brand awareness. Meanwhile, the lead plastic surgeon is highly…
5 Quick Ways to Boost Your SEO/Local Search Presence
Your search ranking can mean the difference between a new customer and a missed opportunity. If you want to show up in searches, you need solid Search Engine Optimization. It’s…
How to Effectively Market Your Business in 2023
Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute sales-driving initiatives. Without a positioning statement, marketing budget, and clearly…
Design Gone Wrong
Great design stands out because it’s transparent, leaves an impression on its audience, and portrays a message. …And then there are these gems that portray a unique type of message: design gone…
Don’t buy into the Facebook iframes hype–YET
We have been diligently researching the Facebook switch on Friday from FBML to iframes. Our advice? Don’t panic. Static FBML will be around for awhile. All this move changes is…
How to Get Back on Track With Your Business Marketing Goals
The 37 Doors of Indecision Sometimes, when it’s hard to know what to do and you’re confronted with many options, you try doing a little bit of everything. That’s like…
And you’ll tell two friends, and so on and so on and so on
Here’s the intro to a piece I wrote 10 years ago (!) for a management publication: Several years ago there was a television commercial that featured a woman bragging about…
R.S. Miles Steel Website: Old Heritage Meets New Technology
R.S. Miles & Son Corp. has been a full-service steel supplier since 1954, utilizing the latest technology in precision cutting to provide customers with top-notch materials. So it only makes…
Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017
Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try…
5 Ways to Nail Local SEO
Let’s say you own a local business, and a potential customer is searching for one just like it. What’s her first step? If she’s like 4 out of 5 consumers…
Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight
We love helping local organizations help people. That’s why we were super excited that the Glendale Education Foundation (GEF) wanted their new site to be Counterintuity-crafted! Since 2005, this exemplary…
Foundation for New American Musicals Gets a Site Upgrade
A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a…
5 Gift Ideas from C! Clients, Just in Time for the Holidays
If you’re a good little elf, you’ve already started a list of holiday gift ideas for yourself, your loved ones and/or people you feel obligated to give stuff to – and…
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