Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
Digital Augmentation: Creating the Burbank Plastic Surgery Website
Previously, this client’s services were nested inside another website operated at the same facility, leading to customer confusion and a reduced brand awareness. Meanwhile, the lead plastic surgeon is highly…
5 Quick Ways to Boost Your SEO/Local Search Presence
Your search ranking can mean the difference between a new customer and a missed opportunity. If you want to show up in searches, you need solid Search Engine Optimization. It’s…
How to Effectively Market Your Business in 2023
Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute sales-driving initiatives. Without a positioning statement, marketing budget, and clearly…
Design Gone Wrong
Great design stands out because it’s transparent, leaves an impression on its audience, and portrays a message. …And then there are these gems that portray a unique type of message: design gone…
Don’t buy into the Facebook iframes hype–YET
We have been diligently researching the Facebook switch on Friday from FBML to iframes. Our advice? Don’t panic. Static FBML will be around for awhile. All this move changes is…
How to Get Back on Track With Your Business Marketing Goals
The 37 Doors of Indecision Sometimes, when it’s hard to know what to do and you’re confronted with many options, you try doing a little bit of everything. That’s like…
And you’ll tell two friends, and so on and so on and so on
Here’s the intro to a piece I wrote 10 years ago (!) for a management publication: Several years ago there was a television commercial that featured a woman bragging about…
R.S. Miles Steel Website: Old Heritage Meets New Technology
R.S. Miles & Son Corp. has been a full-service steel supplier since 1954, utilizing the latest technology in precision cutting to provide customers with top-notch materials. So it only makes…
Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017
Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try…
5 Ways to Nail Local SEO
Let’s say you own a local business, and a potential customer is searching for one just like it. What’s her first step? If she’s like 4 out of 5 consumers…
Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight
We love helping local organizations help people. That’s why we were super excited that the Glendale Education Foundation (GEF) wanted their new site to be Counterintuity-crafted! Since 2005, this exemplary…
Foundation for New American Musicals Gets a Site Upgrade
A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a…
5 Gift Ideas from C! Clients, Just in Time for the Holidays
If you’re a good little elf, you’ve already started a list of holiday gift ideas for yourself, your loved ones and/or people you feel obligated to give stuff to – and…
Counterintuity dominates the 12th Annual W3 Awards winning 3 awards!
It’s that time of year again. Nope, not a mega-Black Friday bonanza – the W3 Awards! For 12 years, this prestigious contest has been honoring the best marketing on the web and the…
Ideal Pet’s Online Store Is A Game-changer
Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds…
Counterintuity’s Maintenance Plan
According to ITRC Data Breach Reports, in 2015: 177,866,236 personal records were exposed via 780 data security breaches Businesses were the target of 40% of the security breaches (312 breaches). Medical and…
Need an Ad Grant? Google It!
We’re not saying money grows on trees, but this comes pretty close: Google offers $10,000 Ad Grants to eligible nonprofit organizations. Yep. That means access to the Google Display Network…
Social, Site & Logo: A New Approach for Cole Pro Media
The owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help…
Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up
The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its…
SSL, Stat: What It Is & Why You Need It by October 2017
We hate to be the bearers of bad news – but if your website doesn’t have an SSL (Secure Sockets Layer), it isn’t secure. Starting next month, Google will be flagging…
Homepage Home Run
Q: Which is more important: a website’s aesthetics or its functionality? A: BOTH! The two concepts are inextricably connected on numerous levels. A few months ago, Hotel Council of San Francisco asked us for…