Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
The bucks stop here: Fixing donation pages that frustrate donors
“Maybe later.” It’s a dreaded phrase no nonprofit wants on a donor’s mind — Here’s what we mean: A visitor lands on your website, spends a few minutes exploring, and…
Seven things wrong with your nonprofit website (and how to fix them)
It only takes a few seconds for someone to form an opinion about you based on your website. Those precious moments could be the difference between gaining a lifelong supporter…
7 reasons why your nonprofit needs a strategic marketing partner
You have a lot on your plate — managing operations, engaging donors, coordinating programs, overseeing staff… It can quickly become overwhelming. “Fits and starts” isn’t a winning strategy Without solid…
A Series of Unfortunate Clicks
We’ve all been there. After putting in countless hours on your digital efforts, the results fall short of what you expected. For nonprofits, this can be especially frustrating because every…
The key to smarter marketing? Never stop evolving
We just integrated a new marketing system into our workflow. Why another one? Because things change, and because we think it will serve clients better. Our clients rely on our…
5 proven tactics to grow your nonprofit’s influence on social media
Your mission is important, and you want to let people know about it. Whether you’re placing foster children in good homes or helping people afford their first house, your worthy…
The 7 Habits of Highly Effective Social Media Managers
Hello? Is anybody out there? Sometimes, social media can feel like shouting into the void. If your efforts haven’t been getting the response you hoped for, it might be time…
This is how you build stronger connections with donors
FREQUENTLY ASKED QUESTIONS — How can I build stronger relationships with donors? Looking to deepen your connections with supporters? Focus on regular, authentic, and personalized communication. Emotionally connecting with donors…
3 ways to maximize your marketing on a tight budget
FREQUENTLY ASKED QUESTIONS — How can I execute digital marketing on a tight budget? Wondering how to make your marketing dollars stretch further? By developing a clear strategic roadmap aligned…
A new website is just the beginning! Here’s how to maximize your digital marketing.
We all know the pivotal role your website plays in your digital marketing strategy. It’s home base from which you can seamlessly integrate other marketing efforts to enhance visibility, engage…
🏃🏻Struggling to keep up with the latest digital trends?
Feeling overwhelmed by the fast-paced digital landscape? Continuous monitoring and adaptation in your marketing strategy are crucial.
📣 Here’s how to stand out in a crowded digital space
Want to make your nonprofit’s message pop online? Creativity is essential for increasing visibility and impact. Success comes down to these three things (and all top brands do them).
Visibility unlocked: How small nonprofits can make a big splash
Your success hinges not just on what you do, but on how visible and connected you are.
Boost your cause with Google Grants and Google Ads: the how-to guide
By combining Google Grants with paid Google Ads, you can unlock new levels of engagement and donations.
Finding the right social media tools for your nonprofit
If you’re running a nonprofit, it’s essential to connect via social, but you’ve got a lot on your plate. Sprout does a good job here of helping you make…
Prep for December giving now: Why waiting is not an option
Strategies to maximize year-end giving. Plus, long-term donor engagement secrets to keep your supporters close.
4 ways to build trust in your organization
Trust is an essential part of all relationships, whether it be family relationships, friendships, or coworkers. Any relationship simply will not function properly if there is not some level of…
For nonprofits, paid search is no longer optional
Welcome to Counterintelligence, our biweekly news wrap-up offering quick takes on key news you need to know about marketing, management, and strategy.
Elevate your organization with these game-changing marketing strategy insights
If you’re running a nonprofit or public agency, you’re already planning for next year. You have your goals, budget, and possibly even a plan of action. But what about your…
Let’s Talk About SEO
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
The Seventh Deadly Sin of Marketing: Inflexibility
On an individual level we can be, well, inflexible. Reluctant to change. Having mastered how things already work, we like them to keep working that way. It’s comfortable that way…