MRCA and The ULART Plan

CHALLENGE

To help the Mountains Recreation & Conservation Authority promote the ULART Plan to highly focused public audiences both online, and offline, and, ultimately, to engage community members to get involved.

OUR APPROACH

After working with a large team of programmatic experts and specialists in a series of sessions we facilitated, the Counterintuity team created a positioning document, a 16-page color brochure, and a one-sheet to be distributed to local neighborhoods and community centers. We also developed and published online surveys, fun quizzes and social media content (all supported by targeted advertising) that widened the agency’s sphere of influence and deepened their extensive engagement to their most relevant constituents.