We knew an exciting organization like Orchestra US would have no trouble inciting enthusiasm among potential participants – the challenge would be positioning it as a sound investment for potential funders. Conceptualizing key messages would be a crucial aspect of our strategy, as well as finding a clear voice to convey the unifying goals of the unique, passionate individuals behind the music.
In order to better understand our client, we dove straight into a strategy session to determine messaging, positioning, and branding. Once we’d agreed upon Orchestra US’s objectives, we settled on marketing tactics that guided the copywriting and design of a flyer encouraging interested parties to reach out. Our team pushed for the production of a short video of founders expressing their passion for the project – and explaining why viewers should get involved, too.