CHALLENGE
As an established nonprofit, the Symphony was able to secure a grant to run free PPC ads on the Google AdWords platform. While the ads would cost nothing, the Symphony still needed a team of digital advertising experts to write, manage and update their campaigns to ensure maximum efficiency — and maximum sales results.
OUR APPROACH
As a long-time client, we have extensive understanding of the Symphony’s year-round marketing plan and sales goals. That information, along with our own extensive background in arts marketing, allows us to create efficient and effective PPC campaigns for both well-known and more obscure concert events.
TESTIMONIAL
“[Counterintuity is] your all-purpose agency that replaces the burden of having multiple staff. Counterintuity has been working with the Pasadena Symphony for almost 7 years. We are a small company with limited staffing and using this agency affords us the ability to have the skills and experience of 4 staff members on a project-by-project basis. The best part is that they are so great at design and marketing strategy. I really cannot imagine our success and operations without them.”
– Laura Unger, CEO of the Pasadena Symphony Association
RESULTS
Since taking over the Google Grants campaign in 2014, Counterintuity has helped Pasadena Symphony and POPS promote more than 40 concerts, amassing 46,356 clicks, 1.65M impressions, and an impressive 2.81% click-through-rate. The cost of these ads would have been over $69,000 – what did the Symphony pay? Zero.