Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
Why we do this (it isn’t for the awards)
Sure, we’re glad to win awards. Who isn’t? If the body awarding the awards is respectable, it means that your work has been judged and found deserving by your peers…
Viva Magenta or Liquid Death? Choose your design trend for 2023
After a few dark and challenging years, it looks like we’re turning a corner, especially in fashion and design. In 2023 you can expect to see the return of playful…
Solving the crime of your company brand
Ever wanted to play homicide detective while watching a police procedural show on TV? Here’s your chance — as you solve the case of your company positioning. WHAT IS POSITIONING?…
How to create your crystal ball
The next big thing: taking control of your crystal ball We all want a look into the future. We want to see what’s coming, both good and bad, so we…
Seize 2021 for all its worth
“The best way to predict the future is to create it.” — Peter…
Marketing trends to avoid in 2023
Every January, marketers haul out their trends, predictions, and the flashy new “in” things for the new year. Some are great. Others, not so much.
This email might save you $40,000 — seriously
If your website isn’t ADA-compliant, what can you do? You can start remediation with a simple plugin integration (which we can perform for you). Are your fonts large enough? Does…
Using data to navigate your future
Forget checking your horoscope, getting a tarot reading, or consulting a soothsayer. If you want to know your future, look to your data. Most people don’t use most of their…
Here’s why your mother’s email forwarding strategy misses the mark
Seems like everybody has a serial email forwarder in their life.
Does SEO matter? We think so!
Search engine optimization (SEO) ensures that those users can find exactly what they’re looking for quickly and easily.
Stop Sending Bad Emails
Craft communications that ENGAGE, MOTIVATE and SELL We all get a million emails a day, or so it seems. It’s too much. How are your emails standing out from the…
Process makes perfect
Processes help you do things right, and they save you time.
Podcast: Creating Relevance With Your Ideal Prospect
Original podcast presented by Stephen Horst/Symphonic Digital Your company’s positioning, is what determines your marketing, design elements, and messaging. Get it right, and positioning can be key to setting your…
How to make your point easily
You know what you’re trying to say, but it’s just not coming out right.You’re trying to tell your followers, or your supporters, or your customers, or whoever, about what you…
Our shoulder for you to lean on
If you’re panicked, uncertain, or stressed and you want some free advice and input, or just a shoulder to lean on, we’re here. Throughout our 13 years, we’ve always reached…
Don’t lose your website data
Are you still using the old version of Google Analytics? If so, you need to switch over to Google Analytics 4 (GA4)… and you need to do it NOW!
How to understand your audience (almost) instantly
Wouldn’t it be nice to know: Who is reading your marketing emails? Who is going to your website? If your marketing message is working? And if it’s working for the…
The Russians are coming — for you
Don’t doubt it: The next phase of Russian military actions will almost assuredly involve cyberattacks against the nations imposing economic sanctions… and because that includes the United States, it includes…
Compliance: A monster of a problem
On January 1, 2023, the California Privacy Rights Act (CPRA) takes effect. This law, a continuation of the California Consumer Privacy Act (CCPA), puts additional controls on the way user…
Press Release: The Nonprofit MBA Podcast
In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations.